With a new year comes a new wave of marketing trends, these are five of the many that will most likely be front and center of 2023!
1. Increase in short-form video
The rise of TikTok and its Instagram competitor, Reels, has led marketers to consider short-form video as a top-tier method of marketing products and services. According to HubSpot, “A staggering 90% of marketers using short-form video will increase or maintain their investment next year, and 1 in 5 marketers plan to leverage short-form video for the first time in 2023.” Short videos are a great way to get audience engagement in a short amount of time. This means we’ll see more TikToks and Reels with fun audio vs static posts.
While every other app strives for viral content and even though people spend more time on TikTok, podcasting is an excellent way to engage with content without the full attention of your eyes. On the marketer’s side, it’s a way to bring original and more meaningful content with expert opinions to your audience. Podcasts allow you to have more meaningful conversations with your audience without feeling like you have to compete with ongoing trends, audio, and filters. They allow your audience to see a more real side of your brand that they may long for through the haze of the usual social media posts. Podcasts are awesome to create brand awareness and reach new audiences who may not be on the usual social media apps.
ChatGPT is an AI feature that is trained to act in a conversational way. You could ask it anything from dinner recipes to writing a whole novel and it’ll come up with it. ChatGPT can be used for questions and answers, text summarization, classification, code generation, and conversation AI. Marketing professionals are able to use ChatGPT to create blogs, marketing copy and so much more. Although this method is controversial it can be helpful to get the ball rolling and with a few edits and some original content, it can help lessen the time needed to write content.
4. UGC over Paid
Word of mouth is one of the most effective ways to market a brand or a product, it’s genuine and people are more likely to trust a person recommending products they like over products they were paid to advertise. This can be proven with TikTok recommendations for Amazon products, clothes, books, restaurants and so much more. In 2023, brands will move towards encouraging UGC instead of overpaying for advertising. This can be through reposting stories of people tagging their content or posting genuine tweets, and static posts about your products and your brand.
5. SEO Leverage Over Everything
As Tiktok becomes the new search engine and people start to search more intentionally. Ensuring your SEO is as accurate and detailed as possible is essential to guarantee your brand popping up in the top search results. A traditional search will contain “Easy dinner recipes for one” very quick and succinct searches. And with voice activation, more people are searching for queries in a more conversational form this means people will ask their Alexa, Google or Siri “What is an easy dinner recipe?”. Optimizing for these types of searches will grant your brand better exposure online.