Is Using an AI Article Writer for Your Blog a Bad Idea?

5 minute read

With promises of efficiency, scalability, and lower costs, an AI article writer is the perfect solution for keeping up with the demanding pace of content production—or is it?

Leveraging AI-generated content to ‘beat the system’ of search engine optimization (SEO), providing high-quality articles for your audience, and paying human writers for article titles could negatively impact your growth and hinder your long-term digital marketing efforts.

Let’s take a closer look at this latest trend in the marketing world and dive into why the promise of quicker, cheaper content generated by artificial intelligence (AI) powered tools may be more harmful than helpful for your marketing strategy.

Can I Use AI to Write an Article?

An AI article writer can be a good way to brainstorm ideas, but you shouldn't rely on it to write articles for your blog.
An AI article writer can be a good way to brainstorm ideas, but you shouldn’t rely on it to write articles for your blog.

You can, but should you?

AI generates text and has made significant strides in developing content mimicking human writing, however, the lack of natural language processing and AI’s inability to form opinions or experience emotions leaves much to be desired with AI article writing.

Relying solely on AI or text generators to create articles and produce content can lead you down a precarious path fraught with challenges that compromise your content’s integrity, relevance, and effectiveness.

AI Lacks Human Connection

Despite its algorithms and learning capabilities, AI lacks the nuanced understanding of human emotions, cultural subtleties, and the depth of empathy and experience a human copywriter brings to AI text content writing.

Content isn’t merely about stringing words together; it’s about connecting with the audience on a deeper level, understanding their pain points, and speaking directly to their desires, needs, and fears.

Originality Suffers

An AI content generator often lacks originality and the unique voice brands strive to cultivate in their social media posts and long-form content.

Brands must produce high-quality content to distinguish themselves in a crowded content creation marketplace. The essence of a brand is reflected in its tone, style, and the stories it tells.

While AI copywriting can write articles and article titles that have relevant keywords and mimic these elements to a certain extent, it cannot innovate or infuse SEO-optimized content with the personal touches a human writer can leverage to resonate with audiences on a personal level.

This homogenization of content can dilute brand identity, making it harder for companies to stand out among competitors on search engines.

Factual Inaccuracies

Another critical consideration is the ethical and legal implications surrounding AI-generated content.

Significant issues with AI writing tools, such as copyright infringement, factual inaccuracies, and the potential for generating misleading or harmful content, are significantly heightened when human oversight is minimized.

Fact-checking blog articles, ensuring articles are plagiarism-free, that generated content is accurate, ethical, and complies with legal standards ultimately falls on human shoulders, underscoring the need for a balanced approach that leverages AI writing tools while mitigating its limitations through human expertise.

What are the Downsides to Writing with AI?

AI article writers can sometimes generate inaccurate facts and misleading details.
AI article writers can sometimes generate inaccurate facts and misleading details.

The drawbacks of using AI writing are significant and worth considering for businesses wanting to optimize their content marketing to reach their target audience:

1. Quality and Authenticity

AI generates content that lacks the depth, creativity, and personal touch human article writers bring to the content creation process and, ultimately, their work.

This inability to understand human language and lack of emotional intelligence often results in content that feels generic and disconnected from the target audience.

2. SEO Penalties

Google and other search engines are increasingly sophisticated in identifying AI-generated content.

Content recognized as low-quality or not adhering to E-E-A-T (Expertise, Authoritativeness, Trustworthiness, and Experience) guidelines can be penalized, affecting your site’s visibility and rankings on search engine results pages.

3. Lack of Emotional Intelligence

An AI content writer will struggle to understand and convey the nuances of human emotion needed to create quality content.

Human writers have a firm grasp of natural language processing, which is critical for writing persuasive and engaging articles.

4. Potential for Misinformation

AI article-writing tools can inadvertently generate inaccurate or misleading blog articles, long-form content, and other types of content creation.

This is why having human writers provides additional oversight and fact-checking to ensure high-quality and plagiarism-free content.

What are the Benefits of Writing with AI?

Despite the drawbacks of using AI-generated text and AI article writers to produce quality content, some advantages may draw businesses into the lure of cutting corners in their content marketing:

1. Efficiency and Speed

AI text generators can create an entire article at a pace no other article writer or human content writer can match.

They can generate written content for AI-generated articles in minutes rather than hours or days.

2. Cost-Effectiveness

An AI article generator can produce a large content volume at a fraction of the cost of hiring human writers to create content.

3. Scalability

For businesses looking to scale their content production quickly, advanced AI offers an immediate solution without recruiting and training additional staff.

Use Dia Creative Instead

Dia Creative's professional SEO copywriters create impactful articles designed to reach your target audience and rank on SERP.
Dia Creative’s professional SEO copywriters create impactful articles designed to reach your target audience and rank on SERP.

At Dia Creative, we understand the value of authentic, high-quality content crafted by experienced human copywriters.

Our team combines the art of storytelling with strategic insights to produce high-quality blog post content that:

  • Resonates with your audience.
  • Builds trust.
  • Enhances your brand’s authority.

Unlike AI writing tools, our copywriters bring a human perspective to each piece, ensuring it’s engaging, accurate, and designed to meet your unique business objectives.

At Dia Creative, we take the time to do our research to produce content that resonates with your ideal audience, helping you stand out among endless marketing messages.

When you partner with the team at Dia Creative, you’re not just filling your website with content for content’s sake.

You’re investing in long-form content, news articles, and blog article writers with expertise to elevate your content creation and marketing beyond what AI-generated text can provide.

Get more insights into what a content strategist is and how using one can help drive business growth:

Frequently Asked Questions

Can I Use AI to Write an Article?

While AI can assist in the content creation process, it lacks the human insight and emotional depth that make content genuinely compelling and valuable to readers. Human-crafted content remains irreplaceable for businesses looking to establish a meaningful connection with their audience.

Is It Legal to Use AI to Write Articles?

Yes, it’s legal to use AI for writing articles. However, the ethical considerations and potential impact AI article writing tools have on your brand’s reputation and search engine rankings are essential to consider. Authentic, human-produced article writing stands out in a sea of AI-generated articles.


Leveraging AI for content creation might seem like an attractive shortcut for a business owner, but it’s a risky strategy that could cost your business more in the long run.

High-quality, human-crafted content is not just about avoiding SEO penalties—it’s about providing real value to your readers through high-quality, human-created content.

Dia Creative specializes in creating authentic, impactful content that captivates your audience and supports your business goals.

Choose Dia’s blog services for content that speaks to your readers and elevates your brand to drive growth.


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