Integrating Meta’s Advantage+ shopping campaigns (ASC+) into Ogee Beauty’s social media strategy has been a game-changer. Allowing AI to determine which ads and audience segments align together, the beauty brand has had remarkable results.
Giving Up Control Leads to Success
It can be challenging for entrepreneurs to relinquish control, especially over advertising spend. However, embracing ASC+ and letting go of control can lead to greater success.
“Overall, since implementing these campaigns across Facebook and Instagram, we’ve seen a 50 percent increase in return on ad spend and a 45 percent improvement in cost per purchase.” – Alex Stark, Co-founder and CMO of Ogee Beauty
Ogee Beauty tripled their sales last year and is on track for another strong year, largely thanks to the improved ad performance from ASC+.
Focusing on Creative Variety
ASC+ allows marketers to control the ad creative. Ogee Beauty has found success by offering AI a large range of ad options in various formats and styles, allowing the algorithm to determine the best performers for each audience.
They’ve tried up to 150 different creative options for a single campaign, including:
- Multiple Formats: Long-form video, short-form video, GIFs, still images
- Diverse Styles: Lo-fi, hi-fi, UGC, in-house creative
- Varied Models: Ensuring representation of different types of people
Considering all angles ensures every potential customer will resonate with a specific creative.
Ogee Beauty’s success demonstrates that giving up control to AI in social media advertising can yield impressive results. Marketers can see significant improvements in their ad performance and bottom line by offering diverse, high-quality creative assets and trusting the algorithms.
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