Amazon-to-Shopify Migration: A Full-Funnel Approach for Amazon Sellers Ready to Own the Customer Relationship
Dia Creative helps established Amazon sellers ($1M+ in Amazon revenue) launch and grow a Shopify direct-to-consumer store, using the same full-funnel model — acquisition and retention together, led by a fractional CMO — that we apply across our e-commerce client base. This is not an either/or move: the goal is to keep Amazon revenue intact while building a Shopify channel that gives you first-party customer data, margin control, and a brand experience Amazon’s marketplace doesn’t allow.
Where we are today: this page describes our methodology and point of view on Amazon-to-Shopify strategy. We have not yet published a completed client case study for this specific migration path — if you’re evaluating us for this work, ask us directly about current engagements and what stage they’re at.
Sources: Amazon Seller Central 2026 fee update; Marketplace Pulse.
Why Amazon-Only Sellers Are Adding a Shopify Store
Amazon referral fees run roughly 8-15% of the sale price for most product categories, on top of FBA fulfillment fees — costs that recur on every single order, indefinitely. Amazon and Shopify together now account for roughly half of U.S. e-commerce activity, according to Marketplace Pulse reporting, and the sellers growing fastest tend to be the ones running both channels deliberately rather than treating Shopify as an afterthought.
The pattern we see most often: a brand has proven product-market fit on Amazon, has real revenue and reviews to show for it, but has no owned channel for email, SMS, retention, or brand storytelling. Amazon owns that customer relationship. A Shopify store is how a brand starts owning it back.
Our Methodology
Audit & Fit Assessment
Before recommending a Shopify build, we look at Amazon sales history, category, margin structure, and customer repeat-purchase behavior to confirm a DTC store will actually add value rather than just add overhead.
Full-Funnel Architecture, Not Just a Storefront
Most agencies that help sellers “get on Shopify” stop at the build: theme, product pages, checkout. We architect the acquisition side (paid media, SEO, content) and the retention side (email/SMS flows, lifecycle segmentation, LTV strategy) together from day one, because a Shopify store with no retention engine behind it just becomes an expensive brochure.
Fractional CMO Oversight
The strategy is led by Andreea Borcea, applying the same cross-channel, P&L-aware approach she’s used across beauty, wellness, and craft food & beverage brands — not handed off to a single-channel specialist who only sees their piece of the funnel.
Phased Launch, Not a Big-Bang Cutover
We don’t recommend pulling spend off Amazon to fund a Shopify launch. The typical phasing is: build and soft-launch Shopify alongside existing Amazon operations, prove out retention mechanics with existing customers willing to shop direct, then scale acquisition spend into the new channel once the retention engine is working.
Frequently Asked Questions
Do I need to stop selling on Amazon to launch a Shopify store?
No. Nearly every brand we’d recommend this path to should keep Amazon running. The two channels serve different jobs: Amazon for discovery and marketplace-native shoppers, Shopify for the customers you want a direct, repeatable relationship with.
How much Amazon revenue do I need before this makes sense?
We generally start this conversation with sellers doing $1M+ in annual Amazon revenue, since that’s typically the point where there’s enough order volume and repeat-purchase signal to justify the investment in a second channel.
Has Dia Creative completed an Amazon-to-Shopify migration before?
We’ve built full-funnel Shopify programs — paid acquisition and retention together — for e-commerce brands across beauty, wellness, and craft food & beverage. Our Amazon-to-Shopify migration methodology reflects that same approach applied specifically to sellers moving off pure marketplace dependence. We’ll always tell you plainly where a specific client engagement stands rather than imply a track record we don’t have yet.
What does the first 90 days look like?
Audit and fit assessment, Shopify build/theme selection, retention infrastructure (email/SMS platform, flows, segmentation), and a soft-launch acquisition plan — typically in that order, with the fractional CMO setting priorities weekly rather than a fixed, one-size-fits-all timeline.
Is This a Fit for Your Brand?
This approach is built for founder-led Amazon sellers who’ve already proven demand and want a second channel that builds long-term brand equity and owned customer data — not for sellers looking for a quick storefront build with no strategy behind it. If that’s you, get in touch to talk through where you are today.
— Andreea Borcea, Dia Creative