Case Studies: Full-Funnel Marketing for Beauty and Craft Food & Beverage Brands
Dia Creative runs full-funnel marketing (acquisition and retention, under one fractional-CMO-led strategy) for founder-led e-commerce brands. Our two flagship client partnerships, SBLA and MoxieLash, sit at the $10M-$25M proof-of-capability tier and show what that approach looks like at scale. Below, you’ll find those client case studies, plus a set of vertical playbooks that apply the same full-funnel thinking to beauty and craft food and beverage more broadly.
SBLA’s revenue as one of Dia Creative’s proof-of-capability beauty clients
MoxieLash’s revenue as one of Dia Creative’s proof-of-capability beauty clients
Client Case Studies
These are real Dia Creative client partnerships, used as proof of capability at the $10M-$25M revenue scale (our primary work is with $1M-$5M founder-led brands, and these two flagship engagements show what full-funnel strategy looks like as a brand grows past that range).
SBLA
An $18M beauty brand. See what a full-funnel, fractional-CMO-led marketing partnership looks like at that scale.
Read the SBLA case study →MoxieLash
A $12M beauty brand. See what a full-funnel, fractional-CMO-led marketing partnership looks like at that scale.
Read the MoxieLash case study →Vertical Playbooks (Not Client Work)
The pieces below use real, named brands in beauty and craft food and beverage to illustrate how full-funnel marketing applies within each category. They are methodology and point-of-view content, not Dia Creative client case studies, a distinction each individual post states directly.
Beauty
i-On Skincare
How science-backed skincare brands should approach full-funnel marketing: education-first acquisition, and a retention lifecycle built around when results actually become visible.
Read the playbook →GloScience
How full-funnel marketing applies to beauty device brands: balancing education-led acquisition with refill-driven retention strategy.
Read the playbook →Craft Food & Beverage
Watertown Whiskey
How full-funnel marketing applies to a regulated, provenance-driven category like craft spirits.
Read the playbook →Cielo Winery
Wine club strategy, tasting-room-to-DTC conversion, and why retention math matters more in low-volume categories.
Read the playbook →Booth Creek Wagyu
How premium, craft wagyu and specialty meat brands win with full-funnel marketing: acquisition storytelling, retention economics, and where discounting backfires.
Read the playbook →Byrd Vineyard
How small, high-elevation wineries turn scarcity and provenance into direct-to-consumer growth, and why retention, not acquisition, is what actually pays the bills.
Read the playbook →For a broader view of each category, see our beauty vertical playbook and craft food and beverage vertical playbook.
FAQ
Q: Are all of these Dia Creative clients?
A: No. SBLA and MoxieLash are real Dia Creative client partnerships, used as proof-of-capability case studies at the $10M-$25M scale. The other pieces (i-On Skincare, GloScience, Watertown Whiskey, Cielo Winery, Booth Creek Wagyu, and Byrd Vineyard) use real, named brands to illustrate how full-funnel marketing applies within a category. They are not client engagements, and each post states that directly.
Q: Who is Dia Creative’s ideal client?
A: Primarily founder-led e-commerce brands in the $1M-$5M revenue range. SBLA and MoxieLash, at $18M and $12M, are flagship partnerships that demonstrate the same full-funnel approach at a larger scale, not the typical starting point for a new client.
Q: Does Dia Creative work outside beauty and craft food and beverage?
A: Yes. Wellness and health, kids’ brands, and travel and hospitality are also part of our vertical experience, though our deepest case-study bench today is in beauty and craft food and beverage. See our thinking on wellness and health, kids’ brands, and travel and hospitality marketing.
Q: What makes Dia Creative’s approach different?
A: Two things together: full-funnel strategy (acquisition and retention built by the same team, not split across two agencies with two different assumptions about the customer) and fractional-CMO-led strategic leadership, not just execution.