Nowadays, there is no shortage of self-proclaimed “expert” web designers and agencies out there to choose from. The options can be overwhelming! A brand new website is exciting and you may feel anxious to jump in and hire an agency or freelancer as quickly as possible. We get it – but before you rush into anything, we would like to share some common hurdles you may encounter.
Hiring a Web Designer with a Poor Understanding of Your Business
A lot of agencies take the “churn and burn” approach, cranking out as many website redesigns in the shortest amount of time as possible. By doing so, they fail to invest time in truly understanding your business and unique needs. Color schemes and number of pages become the focus instead of the important aspects of your business like target market, what makes you different from competitors, future goals for the business, etc. By failing to take a deep dive into what your business is all about, it’s nearly impossible to create a website that meets your needs.
Not Thinking Through Post Launch Support
Another important factor to consider with web designers is the level of support they provide once the website has launched. No doubt you will have a handful of questions and changes once the new website is live. The question is – will you get answers? The sad truth is, some agencies and freelancers have the mentality that one your website is live, you are responsible for it. They designed and built it and now their job is done. On to the next client, leaving you with unanswered questions and absolutely no post launch support.
Forgetting About SEO
It’s common for website agencies and freelancers to focus solely on design. That’s why you hired them, right? Wrong! Search engine optimization (SEO) is an important factor to consider with any new website build as it will play a significant role in the success of your website. SEO is grown through on-site optimization which involves streamlining all elements of your website in order to improve search engine ranking and visibility. What’s the point of having a great looking website if potential customers can’t find it?
Not Putting Mobile First
Possibly the biggest mistake you can make in hiring a website design agency or freelancer is investing in non-responsive web design. Mobile currently accounts for more than half of the global internet traffic, with 35% of US consumers doing all of their online shopping through their smartphones. What’s more, mobile e-commerce sales will hit $3.56 trillion by the end of 2021.
It’s clear mobile browsing is not slowing down! Make sure whoever you hire implements a mobile first approach when designing your new website.
Picking the Cheapest Option
We get it – it’s very tempting to hire an agency or freelancer with low rates compared to the competition. Keep in mind though, you get what you pay for. Designing and building a good looking, effective website that generates leads and conversions takes time. It’s very important to look beyond a company’s price rates before hiring them. Your new website is a serious investment! You should pick a design company based on their investment and commitment to your success, not their promise that their low prices can’t be beat.
How Dia Creative is Different
Not to toot our own horn but rest assured, when working with Dia Creative, you won’t have to worry about any of these obstacles. We treat clients like family. Seriously. We enjoy getting to know you and your businesses unique needs and goals and pride ourselves in helping you reach them. Questions or concerns post build? We got you! Not to mention, we provide training on maintenance for your website such as updating copy or imagery. SEO services? Our team has you covered. Not to mention, we always design with a mobile-first approach. Interested in learning more? Our services are completely custom and tailored to you. No need to pay for things you don’t need. Contact us today!