X, the platform formerly known as Twitter, is rolling out a new AI-driven feature that could revolutionize ad targeting on the platform.
Soon, advertisers will be able to create ad audiences simply by describing their target market in natural language. For example, an advertiser could input “users who are leaders in technology” and X’s AI systems will generate a highly relevant audience pool in seconds.
X is confident in the power of its AI targeting. The platform has reported that its enhanced AI audience matching and placement tools are driving significant improvements:
- 10% increase in average click-through rates
- 16% increase in conversions
What it Means:
More platforms are developing simpler, more intuitive ways of targeting the audience. X’s claimed results are strong but we’ll need to see how accurate the audiences are as users get more sophisticated with asks. Ads on X can perform well, but we’re sure other platforms like Google and Meta will soon integrate similar features. This update gives a glimpse of a future of more flexible and accurate audience targeting.
Read More – Social Media Today
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