User-generated content (UGC) gives ads a personal touch. Consumer’s attention is saturated with promotions. Hearing from a peer instead of the brand directly can break through the noise.
Below are four UGC conversion-boosting ad styles.
Engaging UGC Ad Styles
- Native Comment Box: This style incorporates a question or comment about the product, mimicking social media posts. By blending into the audience’s feed they avoid the disruptive feel of a typical ad.
- Green Screen: UGC footage overlaid on background videos focuses on product demonstrations without removing the creator from the screen, providing an engaging way to showcase the product or website.
- Secret Hack Format: Presenting the product as a secret hack positions the product as a must-have, revealed by a trusted internet friend.
- ASMR Unboxing: Catering to an audience that enjoys ASMR content, this style features unboxing videos that provide an immersive experience, focusing on the sounds of the product being used.
These UGC ad styles authentically and creatively enrich the connection between brands and their audiences.
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