The age-old question faced by every business, regardless of size, offering, or industry – should we redesign our website? A project of this magnitude can feel daunting, not to mention expensive, and thus, often gets pushed to the back burner. Good news! With Dia Creative, a website redesign is not something to fear. Embracing our fractional, flexible, and transparent marketing strategies, we will work with you one-on-one to develop a completely custom plan tailored to your unique needs. Check out our tips below to determine if you are ready to take the plunge.
Does My Website Really Matter That Much?
Yes! The internet provides the opportunity to market your business to millions of people. Think of it as your digital storefront where potential customers can browse and form opinions about your brand. Your website is one of the first opportunities to create conversions and build your customer base; therefore, it’s crucial that it looks aesthetically pleasing and operates efficiently! Your website is extremely important as it serves as the backbone of your online presence. All digital marketing efforts drive consumers back to your website, so it’s important that your website gives consumers a clear understanding of your brand and the products or services you offer.
Good Reasons for a Website Redesign
- Poor Load Times
Seems obvious, but a slow website is a recipe for disaster. We can’t stress enough that no customer wants to wait around while your website struggles to load. We repeat, no one! Not to mention, Google’s latest algorithm rollout, Page Experience, will punish your website for taking too long to load. This in turn lowers your page rank.
- Mobile Compatibility
In today’s culture, smartphones rule. Take a second to think about how much more time is spent in front of a phone versus desktop. In fact, mobile currently accounts for more than half of the global internet traffic. Furthermore, 35% of US consumers use ONLY their mobile devices to shop online. The stats go on and on but one thing is clear, mobile browsing is not slowing down anytime soon. With that said, a mobile friendly website is crucial.
- The Site Looks Dated
Does your website look like it came straight from your grandparents era? A stale, outdated website is a major red flag for potential customers. Aesthetics and imagery are immediately noted by users and too many generic, dated stock photos will lead users to question your brand’s validity. Content is also key! Do you reference old news stories or use dated vocabulary? Avoid creating doubt in the minds of your customers by staying current and on-trend.
- Analytics
Experiencing a high bounce rate and low conversion rate? Metrics such as these are good indicators that something may be wrong with your website – especially if your website is experiencing high traffic. In situations like this, something on your website is stopping customers from subscribing to your mailing list or making a purchase and a website redesign is often a good solution.
- Your Website isn’t ADA Compliant
Often overlooked, if your website isn’t ADA (American with Disabilities Act) compliant, you are subject to legal consequences. Not to mention, by failing to be compliant, you are shrinking your potential customer base. In fact, over a quarter of all American adults have some form of disability.
Still Unsure? Schedule a Free Consultation
We get it – redesigning a website is a big task and involves quite a bit of thought before jumping in. As experts in the field, we would love to help you reach your goals and fall in love with your new website. For more information, schedule your free consultation today!
