Website accessibility is becoming a more important topic within the digital marketing space. According to the CDC, 26% of the United States population is disabled in one way or another. This could mean anything from vision impaired, audio impaired, inability to use extremities, or more. So how can marketing professionals reach these people and make sure they are included in the target audience that their clients want to get? This can be done by making your or your client’s website more accessible. Even small changes such as larger text, and avoiding specific colors can really make a difference in your website.
Web accessibility means that websites, tools, and technologies are designed and developed so that people with disabilities can use them. This means that people with disabilities can perceive, understand, navigate, and interact with the website without another person helping them. contribute to the Web. These are five ways you can make your website accessible.
1. Using Headers For Your Pages
Using the standard headers can help make the text easier to read and understand. Just because it looks good doesn’t mean everyone can read it! Sites like WordPress and Squarespace both have options for standard headers for your website.
2. Ensure your Website Can Be Navigated Via Keyboard
There are many people who cannot use a mouse and rely on keyboard keys to navigate computers and in turn websites. Creating a website that can be navigated via keyboard can increase your audience as well as create an inclusive environment.
3. Voice Recognition and Reading
Visually impaired people use devices that allow text to be narrated to them. Creating your website in a way that allows text-to-speech will benefit so many people on your website.
4. Provide Alt-Txt for Images
This can also be helpful for your visually impaired customers. Being able to describe the images of the products will increase the rates of your sales conversions.
5. Video Captions
If your website has videos, creating captions for what people are saying can benefit your hearing-impaired audiences. This way they can interact with the content and become recurring visitors as your website is accessible to them.