Instagram Prioritizes Original Content

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Instagram will no longer showcase accounts in its recommendations if they repeatedly share content from other Instagram users without significantly enhancing it. Accounts that post unoriginal content 10 or more times in the last 30 days will be impacted.

When Instagram detects the original creator of a post, it will proactively redirect more traffic to their upload and replace reposts with the original content. However, this approach will only apply to relatively new content and won’t affect significantly altered reposts like memes, parody compilations, or remixed reactions.

What It Means

This could significantly boost creator traction and engagement, ensuring that viral content primarily benefits the original creator. All new content will receive more initial reach, with high-engagement posts gaining further distribution. This could help smaller accounts break through to new audiences.

Read More – Social Media Today

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