These days it feels like there are a million different social media marketing platforms to help you market your business. Facebook, Instagram, LinkedIn, TikTok, and Pinterest probably lead the whole social media marketing pack.
So how do you know which one to use and when? How do you target your desired audience?
What makes Instagram different from the rest? Should you hire a marketing agency for Instagram?
Let’s find out.
Should I Market My Business On Instagram?
Why market yourself and your business on Instagram (especially if you’re a start-up or small business with limited time)?
Let’s look at the science behind this social media marketing strategy and success on Instagram.
We know that consumers respond better to visual information. When people engage with well-written text-based content, they retain between 10% and 20% of the info.
However, when you combine that text with visuals, your visitors can now recall 65% of the information you’ve shared.
People love Instagram for its visual-forward layout.
As the saying goes, “A picture is worth 1,000 words,” and this is good since Instagram will only allow you about 200-300 words per post anyway.
TIP: If you want to make the most of those words, use Dia Creative! Our top-notch marketers and copywriters know how to best utilize Instagram to grow your audience.
Does Paid Promotion on Instagram Work?
Instagram makes it easy to target your key demographic.
Targeting the right audience is key to success on any platform, but how exactly does Instagram help you reach your target audience?
Whether you’re advertising to the whole world or just one small city, getting your ad to a desired location is easy with Instagram.
Do you want to target English-speaking men in their 20s and 30s? Great! Instagram can pinpoint both language and gender demographics.
Base your targeted ads on what other pages your audience follows on Instagram. Using this information you can directly target paid ads, Instagram campaigns, and landing pages to your competitor’s followers.
You can define your Instagram ads’ target audience by the actions followers take on (and off) various other social media platforms and advertising platforms.
For example, easily retarget targeted Instagram ads to potential customers who have visited your website but have never made a purchase.
Looking for more insights into mastering social media SEO? Don’t miss this video:
How Instagram Stories Work
Instagram Stories work slightly differently from regular posts.
Instagram stories last 24 hours and work much like Snapchat in that they offer a quick way to reach out with the types of posts that wouldn’t usually fit within your brand vision on Instagram.
In fact, Instagram Stories were developed as a direct response to the success of Snapchat.
While Snapchat’s temporary videos still outperform Instagram Stories, Instagram Reels have found a unique mid-point between Instagram and Snapchat, and are currently outperforming both in engagement and memorability.
Instagram Stories are a great way to post special offers, behind-the-scenes stories, new product teasers, and other more engaging content.
It’s still visually driven and requires thought and planning but can offer something different alongside your everyday posts.
What Are the Advantages of Using Instagram for a Business?
1. Increased Brand Awareness and Loyalty
Building brand awareness and loyalty is a fundamental goal for the marketing director of any business, and Instagram offers a unique platform to achieve this using the following methods:
a. Strategic Use of Hashtags
Incorporating the right hashtags into your Instagram posts can significantly boost your brand’s visibility. Hashtags act as signposts, guiding potential customers to your content.
b. Compelling Visual Content
Images and visual content reign supreme on Instagram.
High-quality, visually appealing content not only catches the eye but also tells a compelling story about your brand.
c. Translating Followers into Sales
A larger follower base isn’t just a vanity metric; it has real, tangible benefits.
With a higher number of followers, your brand’s potential reach and influence expand. Over time, this can lead to increased sales.
2. Simplified Purchases and Increased Conversions
Instagram’s “Shop Now” tool is a game-changer when it comes to making purchases on the platform and has the following benefits:
a. Seamless Shopping Experience
The “Shop Now” feature allows you to create a bridge between your Instagram posts and your online store.
This streamlined process reduces the friction that often deters potential customers from converting.
b. Boosted Conversions
Simplified purchases on Instagram lead to higher conversion rates. When customers are one click away from making a purchase, they are more likely to follow through.
c. Data-Driven Insights
The “Shop Now” feature also provides valuable data and insights into your customers’ behavior.
This data-driven approach to digital marketing enables you to optimize your product offerings, pricing, and content to better cater to your audience’s needs.
3. User-Generated Content
Utilizing user-generated content (UGC) is a powerful strategy for businesses on social platforms such as Instagram.
UGC acts as an authentic endorsement created by your customers without you having to pay for Instagram advertising.
You can benefit through:
a. Trust and Authenticity
Potential customers tend to trust peer recommendations, making UGC a priceless tool for building credibility and converting casual shoppers into buyers.
b. Broadening Your Reach
When users share content related to your business on their profiles, it introduces your brand to their followers, expanding your potential reach.
c. Community Building
When customers see their content featured by your business, they feel valued, fostering long-term loyalty. An Instagram marketing consultant or agency can help you develop community-building strategies.
4. Influencer Marketing
Influencer marketing is a dominant force in the digital world, and Instagram is a prime platform for collaborations.
Influencer marketing can lead to the following:
Partnering with influencers can yield a variety of benefits, and when executed in tandem with the skills of a digital marketing agency can be a game-changer.
a. Targeted Exposure
Collaborating with influencers relevant to your industry enables you to reach a highly targeted audience.
Marketing agencies specializing in Instagram can assist in identifying the ideal influencers for your brand.
b. Credibility and Endorsement
Influencers hold high levels of trust with their followers. An experienced marketing agency for Instagram can facilitate these partnerships for maximum impact.
c. Diverse Content Creation
Influencers can showcase your products or services in unique ways, attracting fresh eyes to your offerings.
An Instagram-focused marketing agency can create influencer campaigns that align with your brand’s goals.
5. Easily Engage with Your Customers
Instagram marketing offers unique tools and features that enable real-time, meaningful interactions with your audience.
Engaging with your customers becomes streamlined, particularly when partnering with a digital marketing company or agency that specializes in Instagram.
You can engage with your customers through:
a. Direct Messaging
Instagram’s direct messaging feature allows you to have private conversations with your customers. This interaction can enhance customer satisfaction and a feeling of connection with your customers.
b. Comments and Replies
Responding to comments on your posts is a fantastic way to demonstrate that you value customer input.
Marketing agencies experienced in Instagram can help you maintain a consistent and responsive presence in the comments section.
c. Live Video and Stories
Instagram offers features like live videos and stories, perfect for real-time engagement and connection with your audience.
A savvy Instagram marketing agency can strategize and execute engaging content through these channels.
d. Polls and Surveys
Leverage the polling and survey tools to gather feedback, opinions, and preferences from your followers. You can then use this data to inform product and content creation.
Successful customer engagement on Instagram goes beyond mere promotional content. It involves active listening, timely responses, and the creation of a community around your brand.
With proprietary tools and the guidance of experienced Instagram marketing agencies, you can develop and implement engagement strategies that lead to increased customer loyalty and long-term relationships.
What’s the difference between influencing and deinfluencing? Check out what Dia Creative has to say:
What Are the Best Instagram Marketing Agencies?
1. Dia Creative – Best Overall
In the world of Instagram marketing agencies, Dia Creative stands as the true standout, with a unique blend of expertise and creativity that sets it apart from the competition.
So, what makes them the best?
Dia Creative combines data-driven insights with a deep understanding of visual storytelling, resulting in campaigns that capture attention and convert.
Their commitment to staying on the cutting edge of industry trends ensures that clients receive the most innovative and effective solutions.
Dia Creative is a full-service marketing agency that offers a comprehensive range of services for Instagram.
Whether it’s crafting engaging content or orchestrating influencer collaborations, their focus is exclusively dedicated to driving Instagram marketing success.
Dia Creative has an impressive history of delivering measurable and impactful results for diverse clients.
This is a testament to their mastery in formulating Instagram strategies that consistently yield tangible and lucrative ROI.
- Expertise in social media marketing, including Instagram, Twitter, LinkedIn, and YouTube.
- Proven track record of success.
- A full-service marketing agency to help you scale your business.
- 100% remote team to manage all of your marketing needs.
- Dia Creative has slightly higher pricing than some agencies.
- Tailored packages based on the specific needs and goals of each client.
2. Moburst – Best for Mobile-Centered Marketing
If you’re in search of a mobile marketing strategy, Moburst is the name to remember.
Established in 2013, Moburst has evolved into a prominent global player in mobile success, ranking among the top full-service digital agencies.
Moburst provides an extensive range of Instagram advertising, Facebook advertising, and marketing services to ensure that every aspect of your marketing strategy is fine-tuned for success.
They excel in creating content and know how to utilize Instagram’s algorithms to amplify brand visibility.
- Generate growth in terms of followers and customer reach.
- Amplify brand visibility on Instagram.
- Services are more suited for short-term campaigns rather than long-term brand building.
- Get in touch for a price quote.
3. Ubiquitous – Best for Local Targeting
Ubiquitous, the Tiktok marketing agency that excels at local targeting, is a solid choice for connecting with geographically specific audiences.
With their profound understanding of local market dynamics, Ubiquitous tailors campaigns to engage and convert potential customers within your desired geographic area.
Ubiquitous boasts an impressive track record of helping businesses dominate their local markets, and their strategies are finely tuned to tap into the unique interests and behaviors of local audiences.
- Free to get started.
- Social media-centered marketing.
- Influencer marketing.
- Businesses aiming for a global or broader reach may find that Ubiquitous’ local-centric approach does not align with their goals.
4. SociallyIn – Best for Social Engagement
If your Instagram goals revolve around fostering a thriving online community and nurturing your social media engagement, SociallyIn might be a good fit.
This agency is skilled at using organic engagement and building meaningful relationships with your audience through captivating content and interactive ad campaigns.
SociallyIn’s strength lies in its ability to create Instagram strategies that foster connections and conversations between brands and customers.
They have a knack for turning passive followers into active and engaged brand advocates.
- Engagement-driven marketing.
- Foster connections between your brand and customers.
- Cultivate organic engagement.
- Businesses solely focused on sales and conversions may find that SociallyIn’s emphasis on engagement doesn’t align with their objectives.
- Get in touch for a free proposal.
5. The Influencer Marketing Factory – Best for Influencer Collaboration
For businesses seeking to harness the power of influencer marketing through Instagram marketing agencies, The Influencer Marketing Factory takes the lead.
They craft influential partnerships and other marketing initiatives through social media channels that elevate brand reach and credibility by leveraging key influencers within your niche.
The Influencer Marketing Factory is skilled in identifying and collaborating with influencers who are an authentic fit for your brand.
Their influencer marketing strategies can boost your brand’s visibility and trustworthiness.
- Use the power of influencers to market your products and services.
- Get in touch with influencers within your niche.
- Broaden your reach with popular influencers.
- Businesses looking for comprehensive Instagram marketing services beyond influencer collaboration may need to complement their strategy with other agencies.
- Get in touch for a quote.
What Does an Instagram Marketing Agency Do?
Using an Instagram marketing agency like Dia Creative incorporates your own brand identity and voice and effectively brings it onto your various other social media advertising platforms and marketing platforms like Instagram.
A marketing agency will help you manage your Instagram account, connect with target audiences, and grow your followers organically to promote your products and services.
How Dia Creative Can Help
Here are a few examples of the primary job of Dia Creative’s Instagram marketing team:
1. Market Research
We help you define your target market to create a strategy that works within your desired target demographics.
2. Competitor Analysis
We analyze your competition to take advantage of their strengths and weaknesses in your customized strategy to make sure you remain a step ahead.
3. Written Content
We write engaging and high-quality content for your posts with targeted ads that get the attention you need.
4. Visual Content
We create and share fantastic visual content, including web design, photos of our web design, products, infographics, charts, and more.
5. The Right Hashtags
We find the best hashtags for your business to attract and engage the followers that will perform for your business.
We engage with your followers on your various social media marketing channels by replying to comments and messages, which helps improve your relationships with your customers.
Frequently Asked Questions
Is Instagram Marketing Worth It?
Instagram marketing can be worthwhile if your goals are to target a particular audience, create captivating visual content, brand-build, drive sales, and engage with customers.
How Much Does a Social Media Marketing Agency Cost?
The average cost of hiring a digital marketing agency can range from a few thousand dollars per month and up. It’s crucial to align your budget with your social media digital marketing strategy, goals, and the agency’s capabilities to ensure a successful partnership.
Are Paid Instagram Ads Worth the Investment?
Paid Instagram ads can be a worthwhile marketing investment, as they allow you to reach a highly targeted audience.
They’re particularly effective for driving website visits, app installs, and product sales. When used strategically, they can deliver a strong return on investment.
Who Is the Best Marketing Agency?
Dia Creative, Morburst, and Ubiquitous are among the best marketing agencies for Instagram and social media marketing.
Instagram is an amazing social media platform with rich capabilities that most people don’t have time to dive into properly.
To make sure you’re getting the most out of Instagram and any other platform you use, consider partnering with an experienced marketing agency.
The Dia Creative team understands that trying to compete in a growing marketplace can seem impossible, but with the right people and systems in place, we can optimize your business to outmaneuver the competition every time!