Simply creating videos is not enough—to truly maximize the impact of your video content, it’s crucial to optimize your videos to reach the right people and keep them engaged.
Ben Amos, founder of Engage Video Marketing, says many videos don’t perform well because they lack a clear plan or effective strategy. Here’s how to create a video marketing strategy that actually drives results.
The first step in optimizing videos is grabbing your audience’s attention in the opening seconds. Let’s break this down into four key areas:
- Audio Hooks: Start with an unexpected sound effect, voice, or music clip that catches the viewer’s ear and makes them want to know more.
- Visual Elements: Show human faces with compelling emotions, feature interesting locations or surprising situations, and use unexpected camera angles to create visual interest.
- Text Overlays: Overlay big, bold text in the opening frames that immediately communicates your video’s main message or theme.
- The Promise: Clearly and compellingly highlight what viewers will get from watching your content, making it relevant to their interests, desires, and pain points.
By implementing these techniques into your videos, you can optimize your video’s opening seconds to captivate your audience and keep them engaged.
Keep it Relevant
To keep viewers watching until the end, your video must be relevant to your audience’s interests, context, platform, and stage in the customer journey.
As Ben emphasizes, “For your video to make an impact, you must understand what your specific audience wants to see and optimize the viewing experience accordingly.” This is the key to creating videos that not only grab attention, but drive meaningful results.
Driving Meaningful Action
The final step is driving meaningful action. Be crystal clear on what you want people to feel, think, and do after watching your video—and optimize accordingly, reinforcing it at every touchpoint.
Define whether you want a soft call-to-action (like engaging with your content) or a hard call-to-action (like making a purchase). Use strong, direct language in your call-to-action, reinforce it with visual cues within the video, and align everything towards that end action.
True video optimization is about understanding your target audience and crafting an engaging, relevant experience that resonates long after they click away. When you optimize for humans first, everybody wins..
Read More – Social Media Examiner
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