It doesn’t matter if you’re starting out and looking at marketing strategies or whether you’re rewriting your plan for the 4th time. No matter what, choosing how you will get your message out leaves you with the need to decide where you’ll focus your time and, more importantly, your budget.
And there is no magic bullet solution. No “one size fits all” marketing strategy. Instead, an integrated approach that uses a variety of strategies usually works best.
Here are a few marketing strategies that can be used across various business types and industries.
Search Engine Optimization (SEO)
Search engine optimization, better known as SEO, is widely considered a best practice strategy in digital marketing. SEO is identifying and using keywords and phrases related to your business that your target market is searching for. SEO plays a critical role during every stage of the buying process – from initial product research to purchase.
Why is SEO so important? According to Entrepreneur magazine, “an effective local SEO effort is critical for dominating local search rankings and outshining competitors in your area. They provide the visibility lift your small business needs to reach a motivated local audience, potential buyers who are eager and ready to spend their money now.”
Rule One Social Media Pond
Social Media is a massive beast. If we think about it as an ocean, each channel becomes a lake or a pond. With the undeniable potential of using Social Media as a go-to marketing strategy, it can be tempting to chase success on as many social platforms as possible. Be the big fish in a small pond first. See what works and what doesn’t.
Explore channels outside of Social Media, too, like email and mobile.
Content marketing has proven incredibly effective in creating value for potential customers and has been used for years by brands like P&G, Microsoft, and John Deere. Today’s consumers have little-to-no tolerance for things that feel inauthentic. As your brand builds a relationship with your customers, finding ways to engage that don’t feel like ads or sales is more critical now than ever.
By crafting relevant and valuable content for your audience, you can increase sales and cost savings (often, content marketing is cheaper than traditional advertising). Still, most importantly, you can create an incredibly loyal customer base.
Did You Know? Content marketing is comparatively much cheaper than traditional marketing methods. It costs 62% less and helps generate 3x more leads.
You already know what a website is and how important they are in today’s competitive landscape. Websites are like the boat; if you don’t have a boat it doesn’t matter how many fishing poles you have. You can’t reach the fish!
Carefully implemented web design is the backbone of a website and the business it is associated with. It’s always a good idea to have a marketing expert fully assess both your needs and potential.
Did You Know? Color is also one of the main elements of a successful website. The right color combination improves the readership of a website by up to 40%.
Press and Public Relations
In digital marketing, knowing when and how to utilize press channels can be a powerful tool in boosting your brand’s reputation.
Let’s face it; the news is now a 24-7 industry, and current publications have to source and verify the validity to produce 2-3 times the amount of their predecessors – what helps you stand out is a well-produced press kit.
Brand storytelling is the age-old art of telling a story to reach customers at an emotional level. Rather than spew facts and figures, storytelling allows you to weave a tale of who your company is, what you do, how you solve problems, and what matters to you. Brand storytelling is a strategy that works in tandem with almost every other marketing strategy; content writing, social media, and website design should all flow together in the same style.
Did you Know? In a recent survey, 91% of respondents reported having a positive emotional connection with at least one brand.
Putting it All Together
Marketing Strategies are meant to change over time, and what works today may not work tomorrow. You have to test and tweak constantly.
It can feel overwhelming, but a marketing partner can help you figure out and implement the strategies that will work for you. DIA Creative is a multi-channel marketing agency that flexes with your business needs.
Periodically, we re-evaluate your business needs and adjust to the most impactful channels as necessary.
Think of it as Advanced Chemistry for Marketing. Finding the right marketing strategies for your business is like making the perfect concoction for your success.