Dia Creative manages Meta and Google Ads (Search, Shopping, and Performance Max) as the acquisition half of a full-funnel strategy, connecting every paid campaign directly to the email, SMS, and retention systems that turn new customers into repeat ones.
For founder-led e-commerce brands in the $1M-$5M range, that connection is usually the missing piece: most agencies run ads in isolation from retention, so acquisition and lifetime value are managed by two teams that never talk to each other.
average revenue return for every $1 spent on Google Ads, per Google’s own Economic Impact Report (self-reported by Google; treat as a directional industry figure, not a guarantee)
people reached monthly across Meta’s family of apps (Facebook, Instagram, Messenger), per Meta’s own reported figures
What’s included in paid media management
Paid media at Dia Creative is not a set-it-and-forget-it retainer. It’s run by the same strategic team overseeing retention, so campaigns are built around actual customer lifetime value data, not just cost-per-click.
Meta Ads management
Prospecting, retargeting, and creative testing across Facebook and Instagram, built around your actual margin and repeat-purchase data, not vanity ROAS.
Google Search & Shopping
Search, Shopping, and Performance Max campaigns structured to capture high-intent demand efficiently, with feed and bidding hygiene reviewed on an ongoing basis.
Creative testing
Structured creative and offer testing so decisions about what to scale are based on evidence, not guesswork or agency intuition.
Full-funnel integration
Paid campaigns are coordinated with your email/SMS retention flows, so new customers land in a post-purchase journey designed to bring them back, not a cold inbox.
Why paid media is stronger when it’s not siloed
Most agencies specialize in either acquisition or retention. Dia Creative is structured differently: strategy is led by a fractional CMO who sees paid spend and retention performance in the same dashboard, which means budget decisions account for downstream lifetime value, not just first-purchase cost.
A good return on ad spend on its own does not guarantee a profitable business if those customers never come back. That’s the gap full-funnel management is built to close.
Frequently asked questions
How much should I be spending on paid media?
It depends on margin, current retention performance, and category. As a starting point, we look at what’s currently being spent, current blended CAC, and repeat-purchase rate before recommending a budget shift.
Do you manage both Meta and Google, or just one?
Both, when it makes sense for the brand. Some brands are better served concentrating in one channel first; we make that call based on your existing data rather than defaulting to running everything at once.
How does paid media connect to retention?
New customers acquired through paid campaigns are handed off into email/SMS flows built to increase repeat purchase rate, so the value of a customer is tracked past the first sale, not just at the point of conversion.
What size brand is this a fit for?
Primarily founder-led e-commerce brands in the $1M-$5M revenue range with an existing budget for paid media. We’ve also supported larger brands ($10M-$25M) as flagship engagements.
A note on results:
Paid media performance varies by category, margin structure, and starting point. The statistics above are industry-level figures, not a promise of specific results for your brand.