Pinterest is introducing new tools for advertisers, including campaign automations, personalized backgrounds, and shoppable collages. Their new “Performance+” tool uses AI to enhance every aspect of Promoted Pin creation.
Product backgrounds, for instance, are a crucial component of an engaging advertisement. With Pinterest’s AI-generated backgrounds, products are now able to be showcased in an environment that is tuned to each user’s aesthetic preferences, helping users visualize how products fit into their design plans.
Pinterest is also testing shoppable collage ads, allowing advertisers to tag products, making the collage format more shoppable, and promoting these collages as showcase or collection ads.
What It Means
Pinterest’s AI-powered tools aim to drive more interest and engagement in their ad offerings. While some marketers may be hesitant to rely on automation, these features show promise in aligning with key platform trends.
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