Pinterest offers a powerful marketing opportunity, even for brands without strong visual content. Let’s explore how to make the most out of it.
Invest in Visuals
High-quality images are essential on Pinterest. Ensure your Pins reflect your brand’s style and aesthetic. Here are the highest performing image categories:
- Infographics: Condense valuable information into eye-catching graphics.
- Inspirational Images: Evoke emotions and aspirations aligned with your brand.
- How-To Guides: Break down processes or tips into visual step-by-step Pins.
- Typography: Craft compelling text-based images that grab attention.
Focus on Quality and Keywords
Pinterest’s algorithm prioritizes quality over recency.
Invest in crafting the best possible Pins, with engaging visuals, useful descriptions, and relevant keywords your audience is searching for.
Research keywords using tools like Google Keyword Planner, Ahrefs, or Semrush. These keywords will be for Google searches, but they will still give a great window into what customers actually care about and research.
Incorporate them into your Pin titles, descriptions, and image file names to maximize discoverability and reach.
Feature Your Products
Integrate your e-commerce platform with Pinterest to automatically share your products as shoppable Pins. This keeps your product information up-to-date and allows users to purchase directly from the platform.
With a good foundation of pin design, you can also experiment with paid ads on Pinterest.
Sasha Allan from dress brand Cult Mia shared that:
“Initially, we used the platform to create an organic presence, i.e. not paid for content. We found it to be a great channel for creating brand awareness and driving traffic to the site. Now, we also use its paid options as a very successful acquisition tool.“
Sasha Allan – Cult Mia
For many, Pinterest serves as a vast well of inspiration. Cult Mia successfully tapped into the platform’s wedding inspiration audience by curating carefully selected wedding guest outfits and bridal looks.
This curated approach led to a significant increase in both impressions and engagement for the brand.
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