Meet our guest:
Larry Diamond is a pioneering force in the healthcare industry, known for his relentless commitment to innovation and excellence across various sectors, including health insurance, medical devices, and medical practice. His career has been at the forefront of developing groundbreaking approaches that have significantly enhanced the accessibility, quality, and efficiency of healthcare services. His expertise spans a broad spectrum of areas, such as complementary and alternative medicine, personal accountability, timeliness of care intervention, disease management, population health, health analytics, and human behavior.
Larry’s visionary leadership has driven transformative changes aimed at profitably improving the quality of care while simultaneously reducing costs, increasing access, and elevating the overall healthcare experience for both patients and providers. His innovative strategies in health analytics and artificial intelligence have paved the way for more precise, data-driven decision-making processes, ultimately contributing to better patient outcomes and more efficient healthcare delivery systems.
Under his stewardship, Larry has championed the development and adoption of new technologies and practices that not only address the immediate needs of the healthcare system but also anticipate and prepare for future challenges. His commitment to improving the quality of life through better healthcare access and quality has made him a respected and influential figure in the industry, with a legacy of impactful contributions that continue to shape the future of healthcare.
Today, Larry leads Diamond Healthcare Consulting, a firm dedicated to helping healthcare businesses adopt technological innovations, enhance the consumer experience, and evolve their operations to achieve the elusive healthcare equation of achieving profitably all the while improving quality, cost, and the consumer experience. Through his consultancy, Larry continues to empower organizations to navigate the complex landscape of modern healthcare, ensuring sustainable growth and the delivery of superior care to all.
Learn more about Larry on his Linkedin profile
Note: This episode is recut and remastered from an original recording of Marketing Mondays, on the Outcomes Rocket network. Original airdate: Aug 22, 2022
My learnings from the episode:
- Personalization and Consumer-Centric Approach: The importance of creating a personalized, consumer-centric healthcare experience is emphasized. Larry Diamond of Mitesco highlights that consumers demand healthcare that is tailored to their specific needs, reasonably priced, and convenient. Understanding and addressing the multifaceted needs of consumers, including their behavioral health, stresses, and other personal challenges, is crucial for success in the health and wellness market.
- Community Engagement and Local Presence: Building strong community connections is vital for establishing trust and fostering long-term relationships with consumers. The Good Clinic actively engages with local communities through fairs, partnerships with chambers of commerce, and collaborations with local organizations like fire and police departments. This localized approach helps create a sense of community and trust, positioning the clinic as an integral part of the neighborhood.
- Leveraging Nurse Practitioners and Holistic Care: Utilizing nurse practitioners (NPs) who offer a broad scope of practice and holistic care can significantly enhance the patient experience. The Good Clinic focuses on NPs who provide comprehensive care, including complementary and alternative medicine. This approach not only addresses immediate health concerns but also supports long-term wellness goals, making healthcare more accessible and appealing to a broader audience. Moreover, the model of spending more time with patients and focusing on preventative care rather than reactive treatment is a notable shift from traditional healthcare practices.
Looking to share your experiences?
We’re always looking for guests! If interested, email us at podcast@diacreative.com
Read while you listen:
Andreea Borcea (00:00):
Welcome to Pioneering Perspectives ad creative podcast, where we explore marketing insights from regulated industries. Join me as we chat with real professionals navigating these complexities today, uncovering their stories and their savvy strategies for marketing success.
Andreea Borcea (00:17):
Welcome everyone. I am super excited to be here with Larry Diamond, CEO of Masco, and the good clinic.com. My name’s Andrea, again, your host, and I am the CMO of Dia Creative Marketing Agency. So Larry let’s start with a little bit about Masco. And I specifically loved the background on the name. So why don’t we start there and then tell us a little bit about what you do.
Larry Diamond (00:42):
Well, thanks, Andrea. It’s great to be here today. Masco, you know, when we were thinking of the name for the company, I’ve been in healthcare a bunch of years, and unfortunately in healthcare changes inevitable. Progress is optional, and so the name Masco in Latin actually means progress. And that’s really what we’re focused on, is being able to help the health system evolve so that consumers have better experience and better outcomes.
Andreea Borcea (01:06):
Very cool. So what about the healthcare system first inspired you to, to need to make a change, to create something like Masco?
Larry Diamond (01:15):
Well, it’s interesting, you know, and I think it’s very apropos for your audience. ’cause, You know, marketing research you can do primary or secondary. We did a ton of secondary research looking at what’s been done, and it’s very clear that’s out there, what consumers want. They want something that’s about them, that’s personalized, that that takes into consideration all their issues, their behavioral health, their stresses in life medicines the challenges that they have. And unless you’re addressing all those things, they don’t feel as though they’re getting what they want. And since healthcare has gotten so expensive, they believe they should have a much stronger voice in what they get. The other thing is that they’re asking for is they want something that is personalized to them. They want it to be reasonably priced and they want it to be convenient. So much of healthcare is organized for the convenient of the providers as opposed to for the convenience of the consumers. And so at Masco, we took those and the good clinic, we took those all into consideration and said, what do we have to do? And so we’ve built a model that addresses each of those issues for the consumer recognizing as so many other parts of healthcare, it has become a consumer product. And we are the first ones really to building it as such.
Andreea Borcea (02:29):
That’s incredible. Do, do you feel like we are now at the point where consumers actually are driving healthcare to the point that doctors, providers, hospitals are listening to the consumer? Or do you feel like that there’s still this challenging dichotomy between the two?
Larry Diamond (02:46):
There still is a significant amount of dissidence, you know, payment is the strongest form of inspection,
Andreea Borcea (02:53):
, that’s true.
Larry Diamond (02:54):
And so when you look at it is, you know, the government drives so much of the reimbursement, and it’s only relatively recent that they’ve started paying the healthcare system for outcomes and the quality of care that’s being provided, it always previously was about units of production, how many tests, how many surgeries can they do? And finally, we’ve evolved as a healthcare system to start paying providers to deliver outcomes that are improved. The other part of that, there are a lot of people who can’t afford health insurance, and so they’re paying for it out of pocket. And so when that happens, they expect something very specific. And if you’re not able to deliver to their needs, they’re not gonna come to you. And so their voice is getting heard, just like it’s always been heard in things like plastic surgery. Right? It was always been consumer pay. And so finally, primary care and orthopedics, so many of the things are finally waking up to the fact that they have to really meet the patient’s requirements as opposed to what the, what the insurance companies or the government is asking for.
Andreea Borcea (03:56):
Definitely are, and I’m curious too, are patients or consumers at this point aware enough of their health or are they still driven by acute issues? So do they know to start thinking about outcomes before it becomes an issue? Or are they still based on your usage finding that like, Nope, I just come to a doctor when I have a problem ?
Larry Diamond (04:19):
Well, there’s a very large portion of the population who sits in, in, in that group. I think it’s important to remember that we’re not all the same, and it’s never been really possible previously to identify the buckets of consumers that are out there. The interesting thing is Dr. Hibbert at University of Oregon discovered this consumer measurement tool called patient activation measure. That actually puts us into four groupings. And it answers the question, does a person have knowledge, skills and confidence to be good and effective users of healthcare? And as you would expect it’s about 25% in each of those groupings. And so for a lot of people, and it’s also because of how we’ve been trained, we spend 15 minutes with a doctor, we go to urgent care because we can’t get into see our primary care provider. You know, I think today in America it’s somewhere between two to five weeks to get in to see your primary care provider. Yeah. At the good clinic, we actually focus on same day, next day appointments. Radical concept, it’s much more about organization. Typically you’re spending 15 minutes with your provider in the healthcare system in primary care. We actually, right now, our average about 37 minutes that we spend with a patient and our target on a first visit is an hour.
Andreea Borcea (05:32):
That’s incredible. How are you getting that across to consumers when they’re first finding out about you? Or how are you even first identifying the right customers to reach out to let them know that you exist?
Larry Diamond (05:45):
Well, we very much we attempt to market to all groupings of folks. And what we’re finding is, is the folks that are more activated and participatory in their healthcare today are the ones that come in, I’ll call it on their own, because they’re interested. Either the healthcare system has not met their needs as is, or they’re just interested about having a better experience. The other groups come in, as you said, when there’s an urgent or emergent need. And so they have a sore throat, they have ear aches, they have some other, you know, blood issue. They had covid we’re getting a lot of people to come in for vaccines, covid, chest, things like that. So they come in and now they discover that there’s something that’s actually different and they’ve never seen before in the market.
Andreea Borcea (06:31):
That’s incredible. Do, do you find that people are getting more comfortable with digital being part of their healthcare?
Larry Diamond (06:39):
You know, there’s a, a great study. CVS just released their consumer study and surprisingly consumers see a relatively low value in the dig. I I say dig. I see, I really mean telehealth. Mm-Hmm , they want telehealth on an, just on a on demand basis if they can’t get in to see in person. Now what we’re doing is, is that we’re using the, the telehealth to support the care plan. ’cause When we meet with someone, when create a care plan and we have follow-ups, just like your dentist does, just like your veterinarian does, we plan out what we’re gonna do with someone. And we, it’s a co-developed plan. And so we may use telehealth. It’s a choice of the consumer to simply follow up. How are you doing with this new medication? Have you made progress on your change in your diet? So as a result, we can have a very short 15 minute ca call with the person check in and see what’s happening. And since now the government pays for those follow-ups, we’re able to focus on prevention and measure and help a person make progress instead of waiting for them to fail, come in, you know, at the end of the year or next year to see, hey, they weren’t successful. I didn’t understand that.
Andreea Borcea (07:49):
Yeah. Do, do you see that like a lot of people then are coming to you as on a referral basis because you’re changing the way that, let’s say I implement my own healthcare with this longer term relationship with the good clinic and then I’m sharing that with friends and family? Or are you still finding that you have to do a lot of outreach marketing?
Larry Diamond (08:11):
Well, as, as a startup, so we opened our first clinic in February of last year. It took us until September to get into the insurance networks in Minnesota. And so really, and then we’ve been building clinics. We have six clinics that are open right now. And so really it was really January this year. And so we have to let people know we’re there. So we’re doing a lot of marketing in the communities, but referrals are the best way. And we’re getting a lot of them. We have only five star Google ratings out there right now. And if you get a chance to look at them, they are life changing comments about how different it is that, that they are clinicians, which are nurse practitioners. So we’re all nurse practitioner led. And the difference there is, remember nursing is, first off, it is a PhD degree now at most universities.
Larry Diamond (09:00):
And so they are doctors of nursing. They actually have have a training that is very broad. So it includes complimentary and alternative medicine includes discussions on yoga and other things that are not standard medical in addition to all the things that are standard medical. So you can come in and you can talk about everything based upon what’s important to you, supplements, essential oils, whatever it is, we can answer the questions that you need. The other thing is that nursing specifically focuses on working with a person longitudinally. And so the expectation of the providers, I’m gonna work with this person little by little by little to help them achieve a goal where unfortunately medicine in America today has been focused on one and done. I’m gonna do write a script, I’m gonna do a procedure, I’m gonna move on to the next. And the other challenge is that so many primary care practices are actually part of the healthcare system. And the goal is to be the filter to find high cost events, people who need angioplasty, stent placements, radiology services. And so as a result, it really doesn’t give that primary care provider the time necessary to help a person stay healthy and focus on prevention. They’re really just in time reactive to what’s happening instead of being proactive.
Andreea Borcea (10:18):
That’s such a change in, in the entire business model, I think, of primary care. And it shouldn’t be ’cause I feel like that’s what primary care used to be. And then you write the whole market just evolved. Are you finding that as people are moving through their, their care plan, that you’re thinking through how to scale the business and, and what the capacity is of each of these nurse practitioners? ’cause In some ways I’m thinking like things should get a lot easier because people are healthier longer term, right? Because you’re catching things early. But at the same time, if, if you grow, like will they continue to have that kind of time that they need to, to effectively work on your business model?
Larry Diamond (11:02):
Yeah, you know, it’s, it’s interesting that we’re change made in 2021 where they changed the documentation rules and they made it easier for a clinician to spend time with a patient. So they’re actually reimbursements for 15, 30, 45 and 60 minutes. And so those exist out there because the documentation is easier, it’s more available to do that, number one. Number two is that’s about scheduling. It’s just about any other business. If I have you coming in and I know what you’re coming in for, I can schedule the appropriate time. And so I, we focus on minutes of care, for example. We don’t focus on the, so to speak, on the revenue or the number of patients that we’re seeing per day, per hour per clinician. It’s really how many minutes of care are we providing out there. And then when you focus on that, it it whether I’m providing in a day if I’m seeing, you know, eight one hour appointments versus 1630 minute appointments, or do the math get smaller and smaller. Right. That, that’s the way it works.
Andreea Borcea (12:07):
Interesting. I love how, how you’ve broken it down and really kind of reworked and, and you’re using the people in the system that already are strong and probably underutilized. Nurse practitioners probably underutilized quite a bit in that sense. It, it gives you a lot more flexibility, I think, to provide the right care. Do you then work with partnerships if the there is something more severe that needs to happen, like a, a surgery or is that also included in the good clinic?
Larry Diamond (12:34):
So actually, you know, great question. It’s important to understand actually in 28 states nurse practitioners have the full scope of practice equal to a physician. Amazing. And in all, in all the other states, it just requires a physician to sit in a QA process just overlooking the np that that’ll all change. We’ll get to a hundred percent nurse practitioner coverage in all states eventually. And it’s just because docs coming outta medical school do not want to be primary care providers for what it costs to become a doc. You can’t afford to be a to, to really be in primary care anymore. And so very few physicians are going into primary care. The other part to your question is what can a nurse practitioner do and how do we work with the, with the specialist? So we have the ability to refer, actually we understand from an insurance company, do they have preferred providers to make sure that the cost to the patient is as minimal. You know, if they have a very efficient provider, an ortho orthopedist or endocrinologist, we can refer into those or we can refer based upon what the patient asks for. But because the nurse practitioner has scope, scope, full scope of practice, you know, they can do a biopsy. We can actually set a broken arm. We have partners for radiology, so they can send them out, get an X-ray, and they can come back and set, you know, set, set that for the more complicated procedures. Absolutely. We have referral relationships in in our communities.
Andreea Borcea (14:02):
Let’s talk a little bit more about this as insurance companies ’cause a lot of other health startups have challenges sometimes connecting with health insurance companies and getting sign off. Speak a little bit more about how you built those relationships and, and got them to buy in.
Larry Diamond (14:17):
You know, it, it, it takes time. There’s a shortage in America, according to the American Medical Association of somewhere between 25,030 5,000 primary care providers in America. And because of that shortage in most markets, the insurance companies are really excited to have someone come in offering primary care. When you take care of someone prospectively and prevent disease, it always costs less. And that is everyone’s ultimate goal here. So the insurance companies, you know, when we were one clinic now, they really didn’t wanna talk to ’em. Now that we’re six clinics, they’re very interested in talking to us. And so as we go from state to state, city to city, you have to begin. It takes a little bit of time to build those relationships. But a bunch of us come out of the insurance industry. So we have contacts, we push it forward and as they start to see our outcomes, ’cause we’re confident our outcomes will be superior to most other primary care practices, they’re gonna want us in their networks.
Andreea Borcea (15:15):
So what so what other states are you planning on expanding to next?
Larry Diamond (15:20):
So right now we have the six clinics Minneapolis and St. Paul. We have two clinics under construction in Denver, Colorado. So that’s our second state. And we’ll be expanding there towards the end, latter part of this year. And then we’re looking at Arizona and Florida as follow on states. And we’re always exploring what are the interesting markets. New York just approved full scope of practice for nurse practitioners, so they might pop to the top of the list as an interesting market for us to look at.
Andreea Borcea (15:49):
So how are you evaluating which states feel like of good next step as you’re scaling?
Larry Diamond (15:55):
So, you know, for us, I think the three core components are a receptivity to something that’s a little new, newer in the marketplace. We’re nurse practitioners. We locate our clinics in really disproportionate in the, in the first floor of high rise apartment buildings. We wanna be really convenient. So it’s really looking at dense populations. So we’re looking for population density. The next component is there has to be a shortage of primary care providers. And then the third thing is, is we have to have good relationships with the insurance companies. So we look at where, you know, where is that possible? So that’s really how we look at the markets that we want to go to and we’ll continue to grow. We’re a public company so you know, we go to our shareholders and other ways to raise money in the marketplaces. The speed of growth is directly dependent for how fast we can raise, we can raise capital to do so. And we have a team here that’s experienced. We actually have the team that helped scale the company Minute clinic, if you’re familiar with that. That was sold to CS mm-Hmm . So, you know, they were very successful creating an urgent care type of retail health environment. And, you know, they figured that they could do a better job focusing on primary care. And that’s how we got to this business plan.
Andreea Borcea (17:12):
Incredible. I was just about to ask you, how, how do you form your team from initial concept through where we are now, you know, who did you feel is the most critical as, as part of your marketing team and outreach team?
Larry Diamond (17:27):
Well, you know, from a, you know, the, the providers obviously ’cause they’re the ones that are face-to-face. And because we have the team that was very instrumental in increasing the scope of practice for nurse practitioners, they have a certain celebrity persona in the marketplace. So we’re getting a lot of nurse practitioners that know them. Number one, number two is, is, you know, the average, you know what we’re told as nurse practitioners very often have to see somewhere between 25 and 27 patients a day. That’s exhausting. Yeah. And so for this to be able to focus on a patient and really solve their problem, it’s a much more satisfying experience for the nurse practitioners. From the marketing perspective, we have a really nice marketing team. It’s both in-house and then partners that we have that we’ve built that are very familiar with digital marketing.
Larry Diamond (18:18):
And then we do a lot of community-based marketing. So we’re at all the Faires. We work with the chambers of commerce. We work with all the business groups in town. We work with the cities, you know, so we’re working with the fire departments and the police departments to do their physical exams, their DOT exams, things like that. We wanna be a part of the community because healthcare is local. And so unless you’re local, you really don’t understand the, the issues that consumers are gonna run into. And that’s why we’ve really designed this, not only from a digital perspective, but really being involved in the communities,
Andreea Borcea (18:55):
The, the community I think is, is the really strong way to build that trust too, that you need to feel like you’re connected. And, and the doctor used to be part of your local community and then everything got big and, and then you bounced around from doctor to doctor with insurance companies and you lost a lot of that. I like that you’re bringing it back to that, that core value of who your doctor used to be.
Larry Diamond (19:15):
I mean, kind of interesting. So we’re working with Lennar. We are, two of our clinics are, you know, one’s in Minneapolis is in a Lennar tower downtown Minneapolis, and another one in Colorado is in a Lennar tower. And they view us as an amenity to their building, just like the swimming pool or the gym. And so they cross market and promote because they, a healthier people are gonna, if it’s in convenience, if they can, if they can communicate to their residents that they’re going to hold onto their residents longer, it’s gonna help them raise their rents and really improve the quality of life for their residents.
Andreea Borcea (19:49):
I, I believe that with, it’s funny, between the fire department, police department and these corporate partnerships. I’m wondering is the angle more to work with these larger organizations of some kind or another to be able to provide your service to all their employees or members or I guess residents, of the corporate building? Or do you think are you focusing still your marketing on individuals and reaching out to families at these like health fairs?
Larry Diamond (20:18):
Well, a a absolutely, the individual is the prime target right now. With the new year though you know, COVID has changed travel patterns in our community. Very few people I think go to work every day these days. They work at home, so many who, you know, who, who have jobs that can do that. And so one of the things that used to be very popular at large corporations and mid-size with this onsite clinic concept, and the fact is, is because we have a, a network of clinics and people are not going to work every day, we will be introducing shortly a program for employers that they can buy unlimited primary care from us for their employees independents, and they can go to any of our clinics in the community. And what we know, and the industry knows that that typically reduces the cost of care because you have convenience, you have a relationship.
Larry Diamond (21:12):
We don’t charge copays in those situations typically ’cause the employer doesn’t want it to. We, we offer all generic drugs at a very low price. So the whole idea is to make it very easy for people to get issues and questions answered in a very timely manner. So the biggest challenge into healthcare, the longer you wait to address something, the worse it’s going to be and the higher the intervention. And so by making it easy for people to get answers to their questions, get issues addressed, you eliminate a tremendous amount of, I call sicking in to the health system
Andreea Borcea (21:47):
That that feels like the most impactful way of reducing the larger, more expensive things that happen later on. Right. As doctors wanna focus on these specialties, you’re, you’re helping them prevent that long-term. I love where this is headed. So I guess if you were to start this over again today, is there any lessons learned that you would change or alter starting over?
Larry Diamond (22:11):
The funny thing is, is the hardest part is the capital side. You know, we never expected there to be this economic condition. You know, we have a war in the Ukraine, we have you know, interest rates rising, which makes it difficult, more difficult to finance these. We have some great statistics that are showing the evolution and the growth and the adoption and the consumer response is incredibly positive. And so it’s just, you know, starting off, you know that question, we started off kind of an unusual way. We’re a public company startup and that’s really unusual. Either you would do this as probably a private equity company and then you’d wait to come to market. So good news, anyone out there can actually purchase shares in our company any day. We know every day what we’re worth, so to speak in the marketplace. But we’re, we’re gonna be raising money and with the interest rates going up again, it just gets more costly.
Andreea Borcea (23:04):
Is that why you started as a public company so early on?
Larry Diamond (23:08):
You know, we, we had a public company vehicle and we found this concept and we really liked, I’ve been in healthcare for over 30 years now. And it was because of the changes that have occurred by the government’s leadership to start paying for outcomes and to start paying for time to spend with primary care. We now could focus on primary care becoming a good business. Up until recently, it, you really couldn’t make money in primary care. We now can make money in primary care and provide excellent service to our, to our customers. Yeah.
Andreea Borcea (23:45):
That’s a critical shift in, and I think lowering healthcare costs for everyone long term. ’cause It is encouraging the right behavior to catch things early and, and I love that you’re a partner in that. Wonderful. So Larry, any final thoughts on the healthcare space where it’s headed and how to connect with the right customers or providers or whoever you’re connecting with in this space?
Larry Diamond (24:09):
You know, it’s, you know, for us, the marketing piece obviously we somewhat have an advantage in so many ways because we are building a consumer product. So the good clinic, when you walk into one of our clinics, it looks and feels the same. There we have some core principles that we do a significant amount of education of all our employees about being present, about caring, about being participatory with our customer. And so in the same way in any other consumer packaged good company or any, you know, target corporation, you walk in, the look and feel is the same. That is our goal is to make sure our look and feel is the same. And it, it doesn’t feel like a doctor’s office. It’s very approachable, very comfortable setting so that people are relaxed and they don’t have that white coat or that nervousness of going into the office.
Larry Diamond (25:02):
So when you have that brand and that concept to be able to go out, we have the ability, obviously finding our customers for the first clinic we open in a market is much more expensive than the 10th clinic. And so it’s, you know, we, we try to take advantage of that. We’re always learning and that’s what, you know, the other thing is, is that healthcare historically hasn’t learned from, from marketing as to how to get to consumers. And so we’re trying to bring a lot of knowledge from other industries to make sure that our, you know, we look at our cost per customer, what does it cost to bring a customer in? And so we manage to that and figure out what are the best ways to get to people.
Andreea Borcea (25:40):
And that’s so important. And I, I really think that’s the differentiator here, right? I think medical and health was always put on the back burner as something that like that’s just something I have to put up with. But with companies like yours coming out and considering brand and cost per acquisition and messaging and the user experience throughout every step, that to me is one of the biggest revolution revolutions in healthcare at this point because that, that changes the game. It makes it feel like an expected experience you’d get in anything else that you’re doing in your day-to-day life. Right?
Larry Diamond (26:15):
A a absolutely. And you know, it, it’s just recognizing the customer has tremendous power and if they’re not getting what they want, they should go somewhere else. And the fact is, is that if you’re not addressing all the needs, which is really what we focus on, and you know, we’re really excited to see the reaction we’re getting from consumers. When you see that response and the referrals and that they’re sending their friends and family in, you know, you’ve struck a chord and you’re connecting.
Andreea Borcea (26:45):
I love that. That’s so powerful, Larry. Well, thank you so much. I super appreciate you taking time with me. I’m, I’m excited to see where the good clinic goes and and now I know I can buy some stock too, so that works, .
Larry Diamond (26:57):
Excellent. Have a great day. Thank you. Thanks.
Andreea Borcea (26:58):
Bye.
Andreea Borcea (27:00):
Learning from other professionals is so important to ensuring that we all grow and adapt and do better at what we’re trying to do. Because of that, I like to end each episode with a couple key takeaways. My first takeaway was the importance of creating that personalized consumer-centric healthcare experience. One thing that Larry said that really stood out to me was recognizing that the customer has tremendous power, and if they’re not gonna get what they want, they should go somewhere else. So are you giving them what they want? He highlighted that at Masco Consumers demand Healthcare that is tailored to their specific needs, reasonably priced and convenient. How is he hitting all three of those markers? Understanding and addressing these multifaceted needs of consumers, including behavioral health stresses, other personal challenges, is crucial for success in this health and wellness market. The second takeaway was leaning into local.
Andreea Borcea (27:50):
Building strong community connections is vital for establishing that trust and fostering those long-term relationships with consumers. We keep talking about the Good Clinic takes an interesting approach. We haven’t really discussed much on this podcast. Actively engaging with local communities, leaning on faires partnerships with chambers of commerce, collaborations with local organizations like Fire and Police departments. This localized approach helps create a sense of community and trust, positioning the clinic as an integral part of the neighborhood. And my third takeaway kind of expands on that. Larry really looks for innovative business models and partnerships. How can he develop a more flexible and scalable model that focuses on minutes of care rather than number of patients seen that can lead to better outcomes and patient satisfaction? What other strategic partnerships can you do for your business? He talked about partnerships with insurance companies and other healthcare providers to expand the reach and improve patient care.
Andreea Borcea (28:42):
He talked about leveraging nurse practitioners to be able to provide more holistic care that can significantly enhance the patient experience. This allowed him to expand his offerings into complementary and alternative medicine. It not only addresses immediate health concerns, but also supports long-term wellness goals, making healthcare more accessible and appealing to a broader audience that is now looking to think of not just my immediate acute issue, but how do I live a longer, healthier, happy life. The model he’s developed allows them to spend more time with patients focusing on preventative care rather than reactive treatment. And is a pretty notable shift from traditional healthcare practices. This is their innovative differentiator. So for your business, what is your innovative differentiator and how can you communicate that effectively and really lean into that as part of your major brand presence, so you stand out against the traditional healthcare landscape.
Andreea Borcea (29:34):
Join us in our next episode as we delve into the evolving landscape of healthcare marketing, blending human emotion with technological advancements and emphasizing patient-centric innovation with Philip Piza. Well, that’s the end of our episode for today. If you work in a regulated field like medical, legal, or finance and wanna share your own marketing insights, email us at podcast@diacreative.com. And if you’re looking for marketing support, well that’s exactly what we do. Visit dia creative.com, dia creative.com. Any other info you might need will be in the show notes, including all links mentioned in this episode. Thanks for listening.
