Instagram Collab posts are a powerful way to expand your reach and boost engagement by sharing content with up to five other accounts.
What are Instagram Collab Posts?
Instagram Collabs are feed posts that can be co-authored and shared by multiple accounts. The original author invites the other accounts to the Collab when posting. If the collaborators accept, the post will be shared on all feeds, expanding its reach to the followers of all accounts involved.
Here’s how to make the most of this feature in your social media strategy:
Find a Collab Post Partner
Instead of posting to your audience alone, a Collab post allows you to share content with your collaborators’ followers, boosting your brand’s visibility.
This introduces your content to new audiences, helping you gain more followers. They also serve as an endorsement from the collaborating brand or creator.
Brainstorm broadly to discover potential Collab partners. Focus on other companies or influencers that would be relevant to your target audience and that you could work with to make something new and interesting.
For instance, Sequin Jewelry did a collab post with the astrology-themed page “The Cosmic Latte” featuring their best pieces for each horoscope sign.
Sourdough Bakery Rize Up Bakery worked with Charles Chocolates to bake a delicious chocolate sourdough loaf for Valentine’s Day and promoted it using a collab post.
The increased exposure from Collab posts often leads to more likes, comments, and shares—engagement that the Instagram algorithm loves.
Collab Post Ideas
There are countless ways to use Collab posts in your social strategy. Here are a few quick ideas:
- Brand Partnerships: Collaborate on special promotions that benefit both brands’ communities.
- Influencer Marketing: Co-authored posts provide an authentic endorsement, more so than a simple mention.
- Giveaways: Increase the reach of your giveaway by partnering with another brand or creator.
- Product Launches: Announce new joint product offerings to both audiences simultaneously.
Instagram Collab posts are not just about sharing space on a feed; they’re about building community, extending reach, and creating genuine connections across audiences.
Download our step-by-step guide and add this strategy to your Instagram strategy!
