More and more companies seek professionals to manage and build their content strategy. So, how does a Content Strategist come into play?
A Content Strategist is responsible for crafting content strategies based on the business objectives of an organization or client. They are the ones that help businesses develop and manage content to generate quality leads and meet their content marketing goals.
Content marketing is essential to increase conversion rates and brand awareness, but it will never be effective without a Content Strategist.
Key takeaways
- A Content Strategist is a marketing professional that develops valuable and compelling content to be shared across various digital platforms.
- A successful content strategy can generate leads and effortlessly attract your target audience at all funnel stages, keeping them engaged even after a purchase.
- The primary responsibilities of a content strategist include creating, curating, and syndicating content to build brand awareness and increase conversion rates.
- Content strategies give your content a purpose and are the driving force behind your marketing goals.
What do you need to become a Content Strategist?
If you asked a group of content strategists how they landed their current job, chances are no answer would be the same. Breaking into the digital marketplace as a content strategist requires various skills, which is why content strategists often have diverse backgrounds.
Content strategists typically have strong writing and content creation skills, vast knowledge of search engine optimization, experience managing social media platforms, and excellent client-facing marketing skills.
A content strategist is responsible for developing valuable and effective content that can be shared across various digital platforms, from social media to email campaigns. To create content that is easily accessible to users, content strategists must know a variety of digital marketing units, among other qualities.
Below are a few requirements for the job.
Educational background
Content Strategists come from a variety of different educational backgrounds.
Roughly 79% of content strategists have a bachelor’s degree. Relevant degrees include technical writing, information management, marketing, communications, journalism, creative writing, and English.
If you don’t have a Bachelor’s degree, there are various online certifications and boot camps to earn relevant experience.
Experience in relevant fields
Oftentimes content strategists are former copywriters, editors, journalists, marketing or communication specialists, UX/UI designers, digital marketers, social media managers, or web developers. A background in project management is also common.
Analytical mindset
An eye for analyzing content marketing data is important as a content strategist.
While data collection is now mostly automated, making sense of the raw data is an acquired skill that any great content strategist has come to master. Besides, spotting trends and patterns in your data will inform your strategy.
Team player
Content strategists often work closely with other strategists on a content strategy team, writers, editors, and designers to make their content marketing come to life. Understanding the importance of collaboration and open communication is an impactful skill successful content strategists possess.
Common Content Strategist skills
In addition to the basic educational and professional requirements for becoming a content strategist, several critical skills can add value to your content strategy resume.
Sales psychology
As a content strategist, having a basic knowledge of sales psychology will be a great benefit for your content strategy.
Sales psychology allows you to offer more personalized content to your target audience’s needs, habits, and desires. Knowledge of sales psychology can also simplify converting potential customers into purchasing ones.
Content presentation skills
Possessing strong content presentation skills is just one step. Knowing how to convey your ideas clearly and concisely is the key to making your content strategy come to life.
Communicating effectively with your marketing team is part of fulfilling your role as a content strategist.
Marketing campaign skills
Implementing a campaign would be a difficult challenge if you didn’t know how to properly design, plan, and execute one. Understanding each marketing campaign stage will help you and your team run a successful content strategy.
Content Strategist job description
A Content Strategist’s main responsibility is to create, curate, and syndicate content to build brand awareness and increase conversion rates.
A Content Strategist job description may also include smaller key responsibilities, such as:
- Overseeing the development and upkeep of editorial calendars
- Maintaining style guides
- Crafting metadata frameworks
- Developing content migration plans
- Analyzing content marketing data
- Managing teams of employees and freelancers
- Allocating budgets
- Providing technical support for the integration of content
- Overseeing writing tone and style for all content marketing
- Tracking content ROI
- Updating content marketing strategy as needed
- Conducting routine content audits on existing content
- Performing competitor research to identify opportunities
- Content planning
- Content creation
Two types of Content Strategists
What falls into the content strategist’s job description depends on the type of content strategy the position calls for.
- Content Marketing Strategist: specializes in devising and implementing content strategies that aid companies in achieving their marketing objectives. They collaborate closely with marketing teams to create content that attracts and engages the target audience, drives traffic, and generates leads.
- UX (User Experience) Content Strategist: concentrates on creating content that enhances the overall user experience on a website or digital product. They work closely with UX designers, product managers, and developers to ensure the content is straightforward, concise, and fulfills user requirements. Additionally, they develop content guidelines and governance policies to guarantee consistency and quality across all digital touchpoints.
Is a Content Strategist a good job?
If you’re digital savvy, a natural storyteller at heart, and a strong communicator, a career in content strategy is a good choice.
Being a Content Strategist can be a fascinating and fulfilling career path for many. The role of a Content Strategist involves crafting and overseeing content for a diverse range of platforms and channels to achieve specific business objectives.
If you enjoy writing, researching and thrive in a fast-paced and dynamic environment, this could be your perfect job.
It’s also a highly lucrative field, with ample opportunities for growth and advancement. As with any profession, there are pros and cons to consider, but overall, it’s a worthwhile investment if you’re interested in exploring the world of Content Strategy.
Content Strategist salary
A Content Strategist’s salary varies. According to Zip Recruiter, the nationwide average salary for a Content Strategist is $90,463/year, ranging from $32,000 to $164,000.
Your salary as a content strategist can be influenced by various factors, such as your experience and education level, the industry you work in, and the scale of your company.
Moreover, your overall ability to create and implement content strategies that align with business objectives can also significantly impact your earnings.
The content strategy relies heavily on results, so a proven track record of delivering solid results can only help when it comes to negotiating your salary.
Content strategy career outlook
The career outlook for a content strategist is favorable.
The Bureau of Labor Statistics projects 14% job growth for all media and communication occupations over the next decade. As content marketing grows, content strategists will be at the forefront of that growth.
Pursuing a career as a content strategist can prove to be a fulfilling and profitable decision, with ample opportunities for professional advancement.
Top Reasons to Become a Content Strategist
There are several reasons why someone would consider a career as a content strategist. The best reasons include the following.
- High demand – Content strategy is a growing career field, and the demand for content strategists is high. Roughly 537,000 people on LinkedIn have Content Strategist as their job title. This is only expected to grow.
- High pay – As mentioned above, this is a growing field, so what you earn as a beginner will quickly grow and potentially double as you advance in your career.
- Everchanging environment – The preferences and choices of content consumers are constantly changing and evolving. These changes make for a career that will keep you active and on your toes. As a content strategist, you must adapt to those changes as you create content.
- Opportunities to learn – Since your audience’s preferences change constantly, you must develop innovative approaches. As a content strategist, you must implement those innovations, so being open to learning new things is important.
- Build relationships – A content strategist’s responsibilities include working closely with a team to make their strategies come to life. Working near others will give you plenty of networking opportunities.
- Rewarding work – Developing a successful content strategy is rewarding. Luckily, measuring success as a content strategist is quite simple. It lies in the data. The better you get at your content delivery skills, the more you will see the wins you work so hard for!
How long does it take to become a Content Strategist?
It takes two to four years to begin a career as a content strategist.
However, a lot will depend on the educational path you choose. If you take the conventional route, you can enroll in college and anticipate finishing your degree in four years.
You can also enroll at a community college to earn an associate degree in two years. If you don’t have the time for this, consider attending a trade school where you’ll receive a certificate after roughly a year.
Additionally, you can enroll in boot camps and visit online learning resources to pick up valuable skills and receive a certificate after a few weeks or months.
The main thing to remember is that each content strategist’s big break into the industry looks different. The versatility in skills and backgrounds within the content strategy community makes content strategy such a rewarding career path.
Best training and education for Content Strategists
If you desire to have a job as a content strategist, then you’ll need to get the proper training.
A university education is just one of many options available. If you don’t have the time to start a new career or the means to fund a new degree, you can try a professional boot camp or online course instead.
With those programs, you can learn editing techniques, analytical techniques, and other abilities typical for an experienced content strategist.
Content Strategy Bootcamps
You can benefit from boot camp programs instructing you in content strategy, digital marketing, data analytics, web development, and more. You can pass and receive a certificate within a few weeks or months.
After completing the boot camp, many programs will assist students with finding positions as content strategists. The top digital marketing boot camps for content strategists also form alliances with organizations like Google, Amazon, Uber, and LinkedIn.
Content Strategist Degrees
The field of content strategy is diverse. People with degrees in information management, technical writing, marketing, creative writing, communications, journalism, and English will do well as content strategists. These courses will prepare you for a job as a content strategist if you decide to pursue a university education.
Vocational School
For those that believe a two or four-year degree would be too lengthy or costly, you can obtain a diploma or certificate from a trade school. In addition, attending a vocational school could help you prepare for a license test or an apprenticeship.
Community College
Traditionally, community college is cheaper than attending a university. Community college tuition can be as low as $3,500/year, while university tuition can run upwards of $35,000 for out of-state-students. You can expect to receive a certificate, diploma, or associate’s degree at the end of your program.
Hands-on Learning
Learning on the job with your current position is also an option. You can start by asking your supervisor for projects that align with the responsibilities of a content strategist. Or even sit in on meetings with content strategists within your company. Sometimes, hands-on learning on the job is a nice way to get your foot in the door.
What You Should Know About Content Strategy
Content Strategy is a plan for the content your business distributes and includes audio, visual, and/or written content to meet your business goals. A successful content strategy will easily attract your target audience at all funnel stages and keep them engaged even after a purchase.
A content strategy team works diligently to generate leads, raise brand awareness, position your company as an authoritative source, complement other marketing initiatives, and, most importantly, engage prospects and current customers.
Say your business goal for this quarter is to increase brand awareness on social media. To achieve this goal, you may implement a content strategy to double the content posted to your social media channels and offer weekly product giveaways.
Some business owners may see a content strategy as a nice-to-have, but it’s much more than that.
Having a content strategy in place can be invaluable in building trust and authority with your target audience. It’s also the foundation of your Attract and Delight stage, an important part of the buyer’s journey within the inbound marketing framework.
Improving your content planning starts with a Content Strategist.
The Importance of Content Strategy
A content marketing strategy helps you define your marketing goals and set priorities. It allows you to create goal-driven marketing content to ensure each piece of content your team creates can yield tangible results.
Content strategies give your content a purpose. Therefore, as you track your results, your content strategy will also be a gateway to new content opportunities.
A good content strategy should outline all possible avenues for a content marketer to follow the latest news and trends and find inspiration.
With a content strategy in place, your marketing team can produce content that converts consistently. To do this successfully, your content must contain the right guidelines, such as:
- A target audience to create content that your followers want to consume
- A tone that is consistent throughout your branding
- Specific style and format guidelines per content type
- A plan for distribution and promotional channels to leverage
With these guidelines, your marketing team will have the foundational tools to manage content marketing campaigns effectively.
Creating a content strategy requires a high level of detail, which is why content strategists play a vital role in marketing.
Top Proven Content Strategy Tools
You can use several tools as a content strategist to develop and maintain your content creation strategy. Let’s go through some of our favorites.
SEMrush
SEMrush connects your marketing team to an integrated platform. The tool combines Google Analytics and Search Console data to offer insightful information.
Based on this information, SEMrush carries out the entirety of your content generation workflow, from conception and visualization to planning and writing, optimization, analysis, and review.
Once you have that workflow, you can design a content strategy based on the requirements of your audience. Based on this strategy, you may manage a workflow calendar and produce content summaries with integrated search engine optimization (SEO) and comprehensive step-by-step optimization advice.
The tool’s platform then offers a unified conversation area where your marketing team can communicate while working remotely.
Market Muse
MarketMuse is a tool that automates your content auditing and inventory process.
Completing content audits and accounting for inventory requires lots of labor when done independently. Because content audits occur infrequently, many businesses need more personnel with the requisite auditing skills.
However, evaluating your content provides answers to several possible issues, including:
- What do you currently have?
- Does this content need to be updated?
- How is it performing?
- Where do changes need to occur?
- Can any gaps be filled?
HubSpot
With HubSpot, you can manage content creation across different users, track the return on investment of specific content marketing, and improve your content strategy.
The analysis tools allow you to easily track the various stages of your sales pipeline and discover which marketing tactics result in the most impactful customer interactions.
For example, you can figure out which forms of content perform highly and continuously generate leads. This will push you to scale up successful content and optimize underperforming ones.
Airtable
Airtable is commonly used for storing massive volumes of data and sorting it using unique data filters.
Although project managers frequently use this tool, it also has many uses in content marketing, including managing influencers, tracking marketing campaigns, and creating and maintaining editorial calendars. The user interface is simple, colorful, friendly, and easy to learn.
Survey Monkey
SurveyMonkey was first created to organize large groups, but it has since evolved into a tool that can meet any marketing team’s needs for content generation.
As the name implies, you can find out the pain points of your audience and their needs and how your product can directly solve them. You can create detailed surveys to interact with your audience and develop that business-consumer relationship.
You can understand how the public perceives your brand, the steps in your buyer’s online experience, and customer challenges from customer responses.
Mailchimp
Reaching the correct audience and fostering brand loyalty can be accomplished with planning and methodical content marketing.
Mailchimp allows you to produce content suitable for social media, your website, and email marketing campaigns, which can help you advance your digital marketing strategy.
Through Mailchimp, you can create branded content, such as landing pages and paid advertisements, to educate your clients about your products and services. They even let you store a brand style guide, allowing you to create a brand identity and showcase your company’s unique personality to customers.
Internal style guide
Regardless of the type of content you produce, every blog post, webpage, and social media post needs to be consistent. This consistency solidifies your brand’s identity and makes it simpler for your target market to recognize your product.
As a content strategist, it’s essential to have a style guide for creating content that offers general writing and formatting guidelines to the numerous people who produce content for your company. Your specific content creation guide provides guidelines for developing your brand’s tone, voice, and personality, similar to a grammatical style guide (such as Chicago, APA, or MLA).
The best approach to developing an internal style guide is to have your marketing team work with your company’s production team.
To write your guide:
- Find the best way to align your internal stakeholders, customers, and other parties through research. You must know customer preferences, viewpoints, behaviors, and opinions regarding your business’s brand, goods, and services.
- You should create multiple drafted versions of your style guide. Include language about the aim of the material, your brand’s personality, the sorts of content, voice, tone, word choice, grammar, and anything else you feel is significant.
How Dia Content Strategists Help Grow Businesses
You don’t have to develop or maintain your content strategy alone.
At Dia Creative, we work closely with our clients to develop content strategies that help them generate leads and do smarter, more strategic marketing.
Our content strategists support our client’s content marketing strategies with several services, including:
Managing content marketing campaigns
A Dia Creative Content Strategist will implement and maintain your marketing campaigns. We can assist you with defining your goals, researching competitors, developing your content, and much more.
Search engine optimization
Our Content Strategists will optimize your content for search engines by conducting keyword research. We’ll then optimize your website’s content so that your content ranks on Google and builds authority.
Social media marketing
A Dia Creative Content Strategist can deliver top-quality content for your social media platforms. We’ll assist through all stages from creation to planning and ensure it’s clear, compelling, and shareable.
We also assist clients with:
- Tracking engagement efforts
- Organizing content management systems
- Identifying new content strategies
- Tracking content marketing data
Interested in elevating your content marketing? Let’s chat.
Contact us to get working toward your content marketing goals today!
