What Is Freelance Digital Marketing (Is Fractional Better?)

5 minute read

As a small business owner, you know that in today’s digital marketing landscape having the right marketing strategy is essential to reaching your target audience.

But what if you’re a small to medium-sized business with a limited budget?

This question has given rise to freelance digital marketing jobs and transformed how businesses plan their staffing budgets when it comes to marketing professionals.

In this article, we delve into the realm of online platforms, digital marketing freelancers, and fractional marketing agencies, exploring the paradigm shift towards a fractional approach as the most seamless way to integrate freelance digital marketing services into your digital marketing efforts.

What Is Freelance Digital Marketing?

Freelance digital marketing is a flexible marketing approach that involves hiring a freelance digital marketer to handle various digital marketing services to boost your marketing efforts.

Freelance digital marketing involves hiring a freelance digital marketer.

Unlike traditional in-house marketing teams, a freelance digital marketer is an expert in the digital marketing industry and operates on a project-by-project basis.

Freelance digital marketing offers businesses access to the specialized digital marketing skills and expertise of a freelance marketer, with less impact on your budget. 

Often, a freelance digital marketer is adept at a variety of specific business skills to help define your digital marketing strategy, crafting tailored strategies to meet your unique needs.

That said, there can be some challenges when looking for a freelance marketing professional.

What Are the Pros of Hiring a Freelance Digital Marketer?

1. Specialized Skills

A freelance digital marketer brings expertise to targeted tasks.

2. Cost Efficiency

Hiring a freelance digital marketer can be cost-effective, especially for short-term projects.

3. Flexibility

Businesses can scale their marketing efforts up or down based on their immediate needs by utilizing freelance digital marketing.

What Are the Cons of Hiring a Freelance Digital Marketer?

1. Lack of Consistency

A digital marketing freelancer may work on multiple projects simultaneously, leading to potential delays and challenges.

2. Dependency on Availability

Digital marketing freelance work is governed by the provider’s schedule, and unexpected unavailability can disrupt project timelines.

3. Limited Accountability

Freelance digital marketers may be less invested in the long-term success of your business which could affect accountability. 

4. Integration Challenges

Coordinating efforts with more than one freelance digital marketer can be complex, leading to potential integration issues and inconsistencies. 

In weighing these pros and cons of the marketing freelancing business, you can make informed decisions about whether to embrace the freelance digital marketing business model for your digital marketing needs or head in the direction of the newest digital marketing services known as fractional marketing.

What Is Fractional Marketing?

Fractional marketing involves a team of specialized professionals to further your marketing efforts.

Fractional marketing is an effective way to reach a larger audience with a smaller budget.

When you fraction your digital marketing efforts, you can focus your energy on a smaller segment of your audience who are more likely to be interested in your product or service.

Fractional marketing deviates from the conventional norms of either maintaining a full-time, in-house marketing team or relying on an individual freelance digital marketer to fill in the skill gaps in your digital marketing.

Fractional marketing provides businesses with access to highly specialized skills and expertise on a flexible basis, through freelance digital marketers.

This innovative approach involves engaging part-time freelance digital marketing professionals, consultants, or agencies to handle distinct marketing needs, offering a cost-effective and scalable solution for businesses regardless of size.

The result?

A dynamic and versatile team of digital marketers that cater to the specific requirements of businesses while optimizing resources and business expenses and adapting seamlessly to both business expectations and the ever-evolving landscape of digital marketing dynamics, marketing analytics, and digital channels.

What Are the Pros of Hiring a Fractional Marketer?

1. Diverse Expertise

Access to a team of freelance digital marketers with diverse business skills and expertise.

2. Consistent Output

Fractional digital marketers typically work on a predetermined basis, enhancing reliability

3. Strategic Guidance

Gain strategic insights and guidance from experienced professionals with proven track records.

4. Efficient Resource Allocation

Optimize resources by ensuring efficient use of budget and digital marketing manpower.

5. Ownership and Accountability

Experience a higher level of ownership and accountability as fractional marketers align their efforts with business goals. 

6. Expertise On Demand

Access specialized skills on demand, allowing the business to adapt quickly.

What Are the Cons of Hiring a Fractional Marketer?

1. Limited In-House Presence

Fractional marketers may need a physical presence within the company, potentially leading to challenges.

2. Potential Integration Challenges

Coordinating efforts among a team of fractional marketers may require careful management.

3. Communication Hurdles

The remote nature of fractional work may result in communication gaps.

How to Get Started With Fractional Marketing

Now that you have a better understanding of freelance digital marketing and the fractional model of marketing, your question might be “Where do I start?”

We’ve identified 5 ways you can jumpstart finding and using fractional marketing in your business.

1. Identify Skill Gaps

Before you dive into hiring freelance digital marketers, it’s essential to consider the resources available to you and what essential business skills you need to implement to get the most impactful digital marketing strategy.

2. Decide How You Will Fill the Gap

Could you meet with stakeholders to determine the best way to meet the needs of the team to reach business goals through digital marketing?

Taking the time to do this ensures you’re on the same page when it comes to hiring a fractional marketer.

The team at Dia Creative can kickstart your marketing.

3. Start Your Search

Jumping into the digital freelance marketing online job boards can be overwhelming.

We recommend looking for a fractional marketing agency, like Dia Creative, to kickstart your digital marketing.

4. Build Your Team

From email marketing and social media marketing to content writing and search engine optimization (SEO), the digital marketing world has limitless possibilities to find the right freelance digital marketer for your business.

5. Stay In the Know

As any successful freelance digital marketer will tell you, overcommunication is the best communication.

Do regular project manager check-ins on the freelance digital marketing work performed to ensure it aligns with your goals for a successful business.

Looking for more insight into mastering content marketing? Check out this video from Dia Creative:

Why You Should Choose Dia Creative

Dia Creative is redefining the narrative of fractional and freelance marketing.

Unlike freelance digital marketing professionals, we don’t just churn out work for work’s sake—we kickstart our partnership with an immersive deep dive into the heartbeat of your business.

Picture Dia Creative as an extension of your team, offering a spectrum of services at a fraction of the cost you’d incur by assembling an in-house dream team or hiring an individual freelancer digital marketer.

We curate a welcoming, professional network of a collaborative and inclusive team that seamlessly integrates with your brand ethos.

Why bear the burden of hiring copywriters, freelance marketers, designers, marketing strategists, email strategists, and a social media team when Dia Creative can bring the digital marketing skills right to your doorstep?

Our fractional model isn’t just about flexibility—it’s about empowering our team to work when and how they perform at their best for you.

Experience the fusion of strategy, creativity, and accessibility with Dia Creative.

Frequently Asked Questions

How Much Do Freelance Digital Marketers Charge?

The rates for the freelance services of digital marketers can vary widely based on factors such as experience, expertise, and the scope of the project. On average, a freelance digital marketer may charge anywhere from $50 to $150 per hour, or they may offer project-based pricing.

Is Freelance or Fractional Marketing Better?

In the comparison between freelance and fractional marketing, fractional marketing emerges as the superior choice. While a freelance digital marketer might offer specialized skills, a fractional marketing team provides a holistic and integrated approach to meet diverse marketing needs.


While a freelance marketer brings specialized skills and cost efficiency to the table, the inherent challenges of consistency, dependency on availability, limited accountability, and integration hurdles cannot be ignored.

This is where hiring a fractional marketing agency comes in to ensure a holistic approach to your digital marketing efforts through diverse expertise, consistent output, strategic guidance, efficient resource allocation, ownership, and accountability. 

Dia Creative is beyond the traditional freelance digital marketer; we become an extension of your team, delving deep into the essence of your business to offer a spectrum of digital marketing services at a fraction of the cost.

Contact us today to learn how we can support you!


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