Creating high quality, educational content on a regular basis is extremely important for generating leads for your business. Whitepapers and case studies are two of the most helpful and powerful content tools that you should be utilizing as they serve as great incentives for capturing potential customers and can be leveraged across multiple channels.
A whitepaper “is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution.” Simply put, whitepapers educate your audience on the problem your product or service uniquely solves. What’s great about them is that they are effective at all stages of your sales funnel. For instance, bringing awareness to a problem targets the top of the funnel whereas highlighting advanced product uses is useful for targeting someone at the bottom of the funnel or an existing customer.
A case study is much shorter and showcases how your product or service helped a real-life customer. It typically features testimonials that bring awareness to a problem your customer faced and how your business solved that issue. Think of it as “teaching by example” – it outlines pain points, goals, how you achieved them, and reinforces a potential leads trust in your business.
Whitepapers and case studies are content that should never be overlooked or put on the back-burner. We can’t stress enough how key they are for generating leads. Let Dia Creative draft, design, and publish your next whitepaper or case study!
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