Why is Social Media an Important Part of Inbound Marketing?

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Social Media platforms are viewed within marketing worldwide which helps them act as vital components for an inbound marketing strategy. Using social media platforms like Facebook, Instagram, LinkedIn and Twitter to reach a broad audience, thus converting more readers into new customers and customers into sales to aid successful growth.

Remember that social networks are best for creating and retaining content. The main objective of this project is to educate or entertain potential clients. Once a writer creates valuable information, their objective should be to share that information.

With social media, you have a quick and efficient avenue for creating content to do so.

Social Media can connect you with your Target Audience Quickly and Efficiently

Social media marketing often performs as a pivotal cog of an inbound marketing strategy, as it works to generate engagement through customer outreach.

With millions of users across multiple social media platforms around the world, there’s no doubt it’s a quick way of reaching a broad audience from different backgrounds, countries, and interests.

Target Audience

Whether someone is checking LinkedIn for work purposes, checking in on old friends or new hobby groups on Facebook, or sharing and liking pictures through Instagram, your target audience is more than likely taking part in some social media-related activity throughout their day.

It’s helpful to use this to your advantage to actively engage with active users of these platforms and reach out to as many new and existing customers as possible and decrease emphasis on outbound marketing.

Notably, it’s very freeing to remove issues around location in targeting an audience. As has already been discussed, these platforms are global, even when you intend to promote something location specific, you don’t have to be there to do it!

Social networks give everyone access no matter where they live – and this means you can find potential customers, who live thousands of miles away but share similar interests as those living right next door!


The dashboards across these platforms are perfect for using data for determining the key demographic and psychological aspects of your audience. In a lot of cases, you’ll even be able to discover potential customer industries, their jobs, and even interests and hobbies.

Social media can also help with testing your content output and comparing it with competing brands in your industry.

You’ll be able to better understand key aspects like:

Using data for determining the key demographic
  • What your competitors are doing on social media.
  • An ability to Consistently observe relevant trends in your industry and develop new ideas (hashtag monitoring is especially useful here.).
  • Discover What’s best suited to your audience in cementing authority between videos, consistent posting, and informative blogs.

With comment sections underneath every post you make, it goes without saying that Social media is terrific for holding open communication in responding to any queries about your audience your brand and the industry it resides in.

Whether you’re posting a question for other users to respond to or answering questions for users to share on your social media posts, it’s a great way of maintaining exposure, interest and general knowledge of your industry and brand.

It’s also true that some people already in your industry may have questions that they’d like answers to, but don’t necessarily have adequate research time.

Offering valuable content

If you’re offering valuable content in a quick and easy manner, these readers might consider your business as a leader in the field (which can also help boost your SEO rankings, which we’ll discuss further below).

When engaging consistently with an audience, you may find inspiration from these interactions and form new possibilities for your brand you may not have considered otherwise.

It’s hard to discount the potential for business development these digital marketing platforms can create.

Listen to your audience, ask questions, and see where they’re excited to see your business develop and bring new offerings. Don’t ignore these insights, outside points of view can play a massive part in helping you reach a new market segment.

engaging content

Your customers are free and valuable resources for collaboration and customer relationships. Always keep their point of view at the forefront of your decisions.

The parallel between maintaining a strong and consistent social media presence to high SEO rankings shouldn’t be ignored. Despite social media use not directly affecting rankings on search engines.

What social media does provide is the opportunity of maximizing the exposure your business gets. Promoting engaging content, along with other consistent engagement activities on social media helps to enable your brand awareness to grow, even reaching new customers outside of your initially intended audience.

Having a level of consistency with content creation will increase your level of perceived authority and expertise.

Using LinkedIn as an example, if you were to share a few blogs a week on the platform, other high-ranking influencers or experts may engage with your content which can organically boost your SEO.

Your business should be in the sights of your customer in as many avenues as possible, why not take advantage of the one they spend the most time on?

There are numerous ways social media can be used to grow your business as part of an ongoing inbound marketing strategy.

With an inbound marketing strategy looking to grow an organic connection with your customers, social media lets you do exactly that, it will help shape the how, when, and who surrounding how you create valuable content as part of an inbound marketing plan.

Social media will help build your brand presence, maintaining relevance and exposure. It also helps with SEO rankings through consistent authority building and is another avenue for promoting and linking new blog posts along with existing website content.

Consider social media as just that- somewhere to be social. In most cases, users won’t be on these platforms to make a purchase.

It’s an avenue to hold conversations with friends, meet new people, and learn new things.

The job of your branding efforts is to adapt output to entertain and inform organically and find creative, thoughtful, and ultimately engaging ways to connect with followers.

Organically Boost your SEO Ranking with Social Media

In the process of your inbound marketing efforts and building connections with your audience, social media can be a valuable resource in boosting your website’s search engine optimization (SEO) efforts.

That’s because building your audience tends to result in the development of an organic and lasting tool enhancing SEO results and aiding your sales funnel.

growing organically

By using a social media strategy and sharing content from your website on social media with a pre-built audience you’ll be ramping up viewership for your website.

When users click on links shared on social media platforms and visit your website, search engines recognize the increased traffic and consider it as an indicator of your site’s relevance, which positively affects SEO ranking.

Search engines like Google, will also take social signals into account when determining your SEO ranking.

Social signals refer to engagement metrics across social media platforms, usually likes, shares, and comments which are helpful in indicating both the popularity and the quality of your content.

The more engagement your content receives on social media, the more likely it is to be deemed valuable by search engines.

You can break it down by looking at these two important aspects:

Backlinks and Authority: Social media can help generate valuable backlinks to your website, which are crucial for SEO.

When your content is shared by others on social media, it increases the chances of other websites linking back to your site, signaling search engines that your content is valuable and authoritative.

Brand Visibility and Credibility: Active presence on social media platforms will help increase your brand’s visibility and credibility.

When users come across your brand on multiple social media channels, it enhances their perception of your authority and reliability.

This, in turn, influences search engines’ perception of your website’s trustworthiness, positively impacting your SEO efforts.

There are numerous ways social media can be used to grow your business as part of an ongoing inbound marketing strategy.

With your inbound marketing strategies looking to grow an organic connection with your customers, social media will help shape the how, when, and who surrounding your content ideas and engagement.

Social media marketing

Social media marketing should be used to build brand presence and maintain relevance with consistent exposure.

Remember having built that brand presence, you’ll also enhance your SEO ranking through consistent authority building, as well as being another avenue for promoting and linking new and existing website content.

Consider social media as just that- somewhere to be social. In most cases, users won’t be on these platforms to make a purchase.

It’s an avenue to hold conversations with friends, meet new people, and learn new things, your social media marketing strategy and branding efforts should adapt output to entertain and inform organically. Always looking to find creative, thoughtful, and engaging ways to connect with followers.

Where to start? Contact us


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